| In daily life,emotions cannot be ignored,and they are expressions of spatial experience.Under the background of consumer society,physical consumption is gradually replaced by online shopping,and the daily consuming spaces are gradually transforming into social and cultural space.Consumption is not only the basic life needs of people,but also the process of generating emotional experience and self-imagining.Emotions play an active role in residents’ daily consumption perceptions and behaviors.However,in the study of urban space,emotions have not received enough attention.This study takes the consuming spaces in daily life of Nanjing as an example.Using the combination of quantitative analysis and qualitative research,the distribution characteristics,formation mechanism and impact on daily life of emotions in space are discussed.Firstly,it describes the overall distribution characteristics of emotions in the daily consuming spaces at the macro level,and further explores the differences in the characteristics of emotion distribution under different spatial environment dimensions and different group attributes.On this basis,the structural equation model is used to combine the "cognitive-emotion-behavior" model of consumer behavior with "space-emotion" to establish an overall framework.From the perspective of consumers’ gender,individual economic status,personal values and physical environment,social communication in consuming spaces and self-place congruence,it explored the factors that influence the generation of emotions in the consuming spaces and the effects of emotions on life satisfaction.Finally,the study establishes the emotional extension mechanism of human and space to expand the theory,so as to propose the optimization of the consuming spaces from the perspective of emotion,and improve the quality of urban consuming spaces from the perspective of public policy.The main conclusions of the study include:(1)Under the macro structure of the daily consumption space of the city,emotions in the daily consuming spaces generally show a positive trend.The physical,communication environment of consuming spaces and personal economic income,gender significantly affect the distribution and change of emotions.(2)Personal values,physical environment and social communication in consuming spaces had significant positive impacts on positive emotions,individual economic status and personal values had significant negative impacts on negative emotions.Positive and negative emotions both significantly influenced on life satisfaction,with positive emotions leading to higher life satisfaction.Different groups of emotions have different mechanisms of production,and gender and self-place congruence play a regulatory role.(3)Emotions play a mediating role in the process of constructing consumers and consuming spaces.Consumers express their perception of the consuming spaces through emotions,and emotions lead to the choice of consumer behavior in the consuming spaces,thus forming the emotional association mechanism between people and space.The study pointed out that in everyday life,high-quality physical environment and social communication in the consuming space can help to improve life satisfaction.Overall,this systematic analysis complemented the deficiencies in emotional geography and provided suggestions for the planning of consuming spaces.The thesis consists of five sections:Chapter 1 Introduction:It elaborates the background,the problem and the meaning of the research.Chapter 2 Research Review:It summarizes the relevant papers,describes important concepts and definitions,and builds up the theoretical framework of this research.Chapter 3 Spatial Distribution Characteristics of Residents’ Emotions in Nanjing Consuming Spaces:From the macroscopic perspective,it describes and analyzes the overall distribution characteristics of emotions in space,and compares the distribution of emotions in terms of consumption space and consumption individuals.Chapter 4 The Emotional Mechanism and Influence of Residents’ Emotions in Nanjing Consuming Spaces:Introduce the "cognitive-emotion-behavior" model of consumer behavior and add spatial elements to establish an overall framework.It makes assumptions about the factors that influence the emotions in space and the effects of emotions on daily life,and summarizes the emotional association mechanism between people and space.Chapter 5 Conclusion and discussion:It summarizes the main conclusion,innovative points,shortage and recommendations for optimizing the built environment of the consumer space.The whole thesis contains about 43 000 words,29 pictures and charts. |
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