The Research On Development Strategy Of AL Aviation Services Co.,Ltd.

With China’s enterprises to participate in international market competition and global enhancement of national economic power,recent years,the civil aviation industry of China have developed quickly,especially the segment market of general aviation,which have made an amazing progress.So many business aviation operators,business jets hosting companies,and ground handling agents,are springing up like mushrooms.Compared with the United States and Europe,the industrial base of general aviation in China is still very weak,general aircrafts only account for 1/100 and 1/60 of the United States and Europe,and airports account for 1.5% and 5% respectively.By present,the lower airspace haven’t opened to the public after several years,the procedure and application methods are still very complex,parking bays and slots are very rigid in some busy airports,the necessary professional talents and managers are scarce,the manufacturing industry localization rate for general aviation is still very low,the supporting policies for general aviation is still incomplete,the marketization level for general aviation is still to be improved,these have seriously restricted the development of general aviation industry for a long,sustainable,healthy and stable development.This paper aims to analyze the external and internal environment of AL aviation services company,combine with the core competitiveness analysis,establish the company’s vision,mission,strategic objectives and accurate positioning strategy,develop the overall development strategy,business strategy and functional strategy,as well as specific implementation strategies,guide the future direction,enhance the accuracy and risk resistance ability,lead the right roadmap for Chinese aviation services industry,and provide some valuable reference and advice for the government,which is beneficial for the policy formulation made by the civil aviation administrative departments at all levels.In this paper,we have referred to so many academic monographs,journals,and industry documents,utilize so many advanced strategy tools and theories,such as strategy planning theory,cooperate governance theory,Michael Porter Five-force model,SWOT analysis tool,BCG matrix model,PEST analysis tool and so on,combined with the external and internal environment analysis,AL aviation services company establishes the overall development strategy,basic competition strategy and function strategy.For AL aviation services company,the future overall development strategy is to provide one-stop technical support and solution method for all the Airlines and private aircraft owners.As AL aviation services is an entrepreneurial aviation service company,facing an extreme domestic and international fierce competition,at the beginning,our internal management ability is still very weak,so we base on focus & low-cost strategy,when the company comes to a specific stage,we gradually transit to the best value strategy.