Research On Development Strategy Of Xinjiang General Aviation Company Limited

With the rapid development of our national economy in recent years,China is already the second largest aviation market after the United States.The number of aircraft and the number of airlines are increasing.In addition to the continuous growth of the traditional markets,the emerging aviation consumer market in the navigation industry is also rapidly growing.In particular,the rapid expansion of regional aviation as a supplement to public transport aviation includes the Golden Deer Jet,Happy Air,Beijing Huabin Star,OkayAir,including a number of new air transport companies to rapidly expand market segments.Shihezi is located in the middle of the northern of Tianshan,strategic location to radiation within the moderate distances to Xinjiang,very suitable for short-distance transport operations.With the smooth operation of Shihezi Airport and the establishment of Shihezi Airport Economic Zone,the general aviation industry in the future will be far ahead of other areas in Xinjiang.Xinjiang General Aviation Co.,Ltd.as a pillar of China’s general aviation industry,has long been committed to the development of general aviation in Xinjiang.However,with the intensification of market competition,Xinjiang General Aviation Co.,Ltd.must also make major adjustments in the enterprise development strategy to adapt to the changing situation of the target market.This paper introduces the general aviation industry development situation in China and Xinjiang as well as the development status of Xinjiang General Aviation Co.,Ltd.,and gradually leads to the problems existing in the development of enterprises.This paper makes a detailed analysis of the political,economic,social and technological environment of Xinjiang General Aviation Co.,Ltd.through PEST model and draws the following conclusions: Firstly,the domestic policy limitations for the development of general aviation industry are becoming more and more relaxed,and the corresponding industry development guidance is put forward.Taiwan has further stimulated the vitality of development;secondly,China’s rapid economic development,huge social consumption potential,general aviation industry consumption demand is strong,market prospects are good;thirdly,although China’s rapid traffic construction in recent years,the rapid increase in railway and highway mileage,but air transport has other ways can not be compared.The characteristics of timeliness,security and high-end of the proposed scheme are of positive significance to the development of the general aviation market.Fourthly,the global technological innovation and the vigorous development of China’s aviation manufacturing industry have brought new opportunities for the development of China’s general aviation industry.All these factors can be seen that Xinjiang General Aviation Co.,Ltd.is in a more favorable external development environment.This paper analyzes the bargaining power of suppliers,the bargaining power of purchasers,the threat of potential entrants,the threat of substitutes or services,and the competition with enterprises in the same industry of Xinjiang General Aviation Company Limited by Porter’s Five-Force Model.The situation,that is,enterprises are facing more severe challenges,especially the potential entrants and the challenges brought by the competition of the same industry enterprises are particularly obvious.At last,this paper uses SWOT analysis method to analyze the strengths,weaknesses,opportunities and threats faced by Xinjiang General Aviation Co.,Ltd.and gets the alternative scheme.Then,based on SWOT analysis results,the analysis model is established.Through expert scoring,the quantitative analysis is carried out by AHP,and the film is analyzed intuitively.The key factors influencing the development of Xinjiang General Aviation Co.,Ltd.are analyzed and the data support is provided for the development strategy choice of the enterprise.The priority of the development strategy choice is SO strategy > ST strategy > WO strategy > WT strategy.Finally,it is suggested that the enterprise mainly adopt SO growth strategy,specifically through market strategy,marketing strategy,service strategy and resource strategy to adjust and optimize existing strategy.