The Creation And Application Of The Visuai Language Of Fengxiang Wood New Year Pictures In Modern Packaging Design

Chinese ancient history and culture have a long history,among which the inheritance of New Year paintings has been attracting attention since ancient times.Fengxiang wood board New Year painting,as an outstanding one in the New Year painting category,is not only the representative of the New Year painting art,but also the representative of regional culture.It is a special painting form derived from the ordinary civil society to convey a better life and expectations for the future.The existing traces of fengxiang wood New Year paintings are mostly recorded by images and words.Most other paper documents and data records are difficult to be found and studied due to the difficulty of preservation and the wide range of search.This is also the biggest problem that all New Year painting systems face as intangible cultural heritage.The ordinary social class has no way,nor enough manpower,material resources to get close to this traditional culture,let alone collection and research,which directly leads to the negative development of New Year painting culture and the result of inheritance fault.It is the most direct and effective way to develop fengxiang wood New Year pictures to find new ways of dissemination,to appear in the most popular form,and to display themselves with the characteristics of cultural integration.As the birthplace of history and culture,fengxiang,shaanxi province,has long had the birth and development of the art history represented by wooden board New Year paintings,and later the emergence and development of the wine culture represented by xifeng wine,which is a regional force that cannot be underestimated in the inheritance of Chinese history and culture.In terms of modern packaging design,the market has become increasingly perfect,the method of enhancing competitiveness can only start from the fundamental problem,the most important thing is to make the packaging design is more "philosophy",the integration of new elements,different sources of culture can be directly enhance design level,increase the interest and affinity,outstanding aesthetic character and culture.Packaging research involves different disciplines such as design,consumer psychology,materials science,aesthetics,marketing,etc.Although these disciplines are independent from each other,they are permeated and influence each other[1].In modern packaging design,we should not only pay attention to the direct benefits brought by the packaging culture itself,but also make use of this way to promote the development of other traditional culture and traditional art products.Fengxiang board pictures and xifeng liquor of cultural force,the combination of the pictures of the visual language application in xifeng liquor packaging design,elaborate fengxiang new visual elements,to study and refining,understanding and analysis of New Year pictures or element works in the field of New Year pictures product itself,packaging and other products packaging application principle,application way,the use of packaging initiative to promote and display,give full play to the initiative of the current era under the requirement of aesthetic,broaden the board pictures before ornamental value,and enhance liquor packaging design collection significance.Along with the advance of The Times,the development of modern culture not only technical support by science and technology,more important is to change the modern features combined with Chinese traditional historical features,through the complementary design to meet the demand of the market and consumers,do both the production of modern products,and the significance of cultural heritage.