Research On The Design Of Cultural And Creative Products Of Peng Dehuai Memorial Hall From The Perspective Of Red Culture

In recent years,with the continuous improvement of people’s material living standards,society has gradually shifted from attaching importance to material life to spiritual and cultural life,with the development of Red Culture and cultural creation products in full swing,the former residence and Memorial Hall of the Revolutionary Ancestors and related cultural and creative products began to receive attention from all walks of life.The State Council and the provincial Party Committee and Provincial Government issued a series of measures and issued opinions on relevant policies and regulations,it clearly states that it is important to ensure the rational development and long-term development of the resources of cultural relics units,and to promote the sustainable development of the former residence memorial hall and cultural and creative products,etc.The aim of the project is to address the lack of cultural and creative products in the Peng Dehuai memorial scenic spots,which are of great social benefit,through Literature Research,field research,semiotics research,case analysis,brainstorming and other multiple methods to integrate the use of scenic resources and Peng Dehuai’s life story to be illustrated with graphic visual design performance,integrating the spirit of Red Culture,through the study of colors,graphics and styles,we will develop a number of cultural and creative products with systematic,cultural,creative and commemorative characteristics,it will have a positive impact on the cultural and creative products of the memorial hall and the Mass Cultural Life,at the same time,it will improve the aesthetic appreciation of the cultural and creative products of the scenic spots of the Peng Dehuai Memorial Hall,drive the growth of the regional economy,and give the best display and dissemination of the spirit and style of the great men.The paper is divided into five parts: the first part is the introduction,which mainly summarizes the research background,purpose,significance,domestic and foreign research status,content,framework,method,technical route,key points,difficulties and innovations;The second part is Red Culture and Peng Dehuai Memorial and the status of cultural and creative products,including the Red Culture,the status quo of the Peng Dehuai Memorial,the status quo of the memorial cultural and creative products,the Peng Dehuai memorial cultural and creative products design status,the Peng Dehuai memorial cultural and Creative Products Market Research;The third part is about the design principles and ideas of the literary and creative products of Peng Dehuai Memorial Hall,which are divided into the extraction from the characteristic architecture of the scenic spot and the extraction from the life stories,including logo design,auxiliary graphic design,illustration design,cultural product design,the illustration design also includes the color analysis,the style analysis,thearchitectural illustration design,the life story illustration design and the character story and the architectural illustration fusion design to the Peng Dehuai Museum series illustration;This paper summarizes the creative ways and methods of the Peng Dehuai memorial cultural and creative product design,summarizes the shortcomings of the design,and looks forward to the extended value of the subject.