Research On The Strategy Of Entering The Niche Of Entrepreneurial Enterprises In VUCA Era

In recent years,due to the two important factors of environmental pollution and resource exhaustion,countries around the world have introduced relevant policies to vigorously support the development of new energy industry.In fact,both electric cars and oil-powered cars appeared in the late 19 th century,but the development of electric vehicles stalled due to the high cost of power batteries and immature technology.Until the beginning of the 21 st century,the power battery industry rose gradually under the guidance of national policies and the promotion of technological development,and electric vehicles ushered in a boom in research,development and production.Therefore,the development of power battery industry has a direct impact on the rise and fall of the electric vehicle industry.In the current entrepreneurial context of Vuca,the rapid and unpredictable changes in consumer demand,the continuous emergence of new technologies,the change of market competition rules and other phenomena continue to emerge,leading to the limitations of industrial organization theory is more and more prominent.For this,this article tries to analysis from the perspective of ecological niche,and thus become more prominent enterprise business situation faced by now.For example,from the Angle of the traditional industry economics,into the behavior of enterprises must have its value as the judgment standard,and into the power battery power battery enterprises in judging whether niche,unable to calculate the final financial value,even in the end cannot be obtained access to financial performance,still choose to enter the ecological niche,This is mainly based on the pursuit of a "strategic" value.Enterprises try to occupy a place in the ecosystem and lead the development of the ecological niche,so it becomes an important decision variable in the process of entering the ecological niche.On the basis of reviewing relevant literature at home and abroad,this paper reclassified VUCA into uncertain and unknowable dimensions by referring to Knight’s idea of uncertainty,and constructed qualitative criteria for three environmental types:risk,uncertainty and unknown.Therefore,this paper focuses on the uncertain and unknown influencing factors in the environment,and explores the strategic behaviors of enterprises to enter the ecological niche in this context.The key of enterprise management lies in the strategic positioning of the enterprise,and the key of the strategic positioning lies in the ecological niche of the enterprise.According to the research on the interactive relationship between enterprise strategic behavior and environment,the ecological niche is the bridge linking individual enterprise strategy,inter-enterprise competition,environment and resources.Therefore,from the perspective of entrepreneurial ecosystem,this paper will explore the main environmental influencing factors faced by start-ups in the VUCA era,and how start-ups can realize the mechanism of opportunity-resource integration in this context,so as to realize the entry behavior of power battery niche.Based on secondary data from multiple sources,this paper adopts the key event method to conduct an exploratory multi-case analysis of three typical power battery enterprises,BYD,CATL and EVE energy.Finally,through cross-case comparison of the three enterprises,it summarizes the commonality of strategic behaviors in the process of enterprises entering the ecological niche.The results show that :(1)The VUCA environment faced by power battery enterprises is mainly influenced by three factors: policy,technological track and industrial conditions(ecological niche).(2)Dynamic capability is the main driving factor in the process of power battery enterprises entering the ecological niche.Meanwhile,VUCA era puts forward higher requirements on dynamic capability of enterprises,which promotes the cultivation and improvement of dynamic capability of enterprises.(3)In the VUCA era,start-ups entering the power battery niche are primarily seeking "strategic" value rather than "financial" value.(4)In the context of VUCA,enterprises with certain resources and capabilities are more inclined to choose the multi-bet strategy when choosing technical routes.