Research On Evaluation Of Power Customer Value Based On Matter Element Extension Model

As a significant energy of both economic production and resident life,electric energy has its irreplaceable position.With the promulgation of New Electricity Reform,marketing and operating mode of electricity power generation enterprise and electricity power selling enterprise will be deeply influenced by break of monopoly,encouragement of marketing competition as well as determined effect of market in resource allocation.After mode of competition turns into mainstream mode of electric power market,electric power customers will become fundamental on which electricity power generation enterprise and electricity power selling enterprise depend for survival and development.Electricity power generation enterprise and electricity power selling enterprise facing directly electric power customers must well handle the issue of transform of marketing approach.On one hand,they need employ strategies like market segmentation to segment and develop electric power market scientifically,legitimately and effectively.On the other hand,they have to seek for approaches on keeping own electric power customers and meanwhile,expanding own market share.Obviously,to gain the opportunity of survival and continuous development,electricity power generation enterprise and electricity power selling enterprise must set up to meet the needs of electricity customers and customer-centered service tenet,proactively cultivate and enhance own marketing level,enrich own marketing methods,and ultimately gain customers for sustainable development.Whether the selling enterprises can select customers with great potential value among those with similar current value,or select the customers with the same development potential to have a strong desire for cooperation and cooperation loyalty partners has great significance to their development.Consequently,power enterprises need to emphatically concentrate on the subject how to establish a power customer value evaluation index system with both reliability and validity,on the basis of which combined with advanced evaluation methods to achieve the objective to form a reasonable evaluation of the object to be evaluated.Firstly,the paper expounds the research background and significance of power customer value evaluation index system and evaluation model.Secondly,the research status at home and abroad is illustrated,and the research content,technical route adopted and innovation of the paper are put forward.Then the theoretical basis related to the research content of this paper is introduced,including customer value theory,customer segmentation theory,matter element extension theory,analytic hierarchy process and entropy weight method.Then,the power customer value evaluation index system is built,and the established index hierarchy,the selection of each index and the selection process of data are introduced in detail.Firstly,the principles of index system construction are indicated.Secondly,the consideration factors of index selection are expounded,based on which,the evaluation index system of power customer value is constructed from three aspects of current value of power customer,potential value of power customer and loyalty of power customer,including 5secondary indexes and 18 tertiary indexes.Thirdly,the electric power customer value evaluation model based on matter-element extension is constructed,including the classical domain,section domain,matric element matrix to be measured and index normalization processing,analytic hierarchy process and entropy weight method to determine index weight,as well as the approximation degree calculation based on ideal interval meth.Finally,the paper takes power customer A and B as examples to conduct an empirical study,including a brief introduction of the companies’ general situation and business situation,a preliminary evaluation of the companies’ value,the determination of company A and B’s value evaluation index system score,and the application of matter-element extension based power customer value evaluation model to the evaluation process of company A and B.At the end of the evaluation process,the results are analyzed from three aspects: the score of the evaluation index,the weight of the evaluation index and customer segmentation based on the evaluation results.Finally,based on the research content,the shortcomings of this paper are put forward,and the future research is prospected.