Research On Optimization Of High-speed Rail Catering Business Model Of China Railway Kunming Group Co.,Ltd

Yunnan officially entered the era of high-speed railway on December 28,2016.With the further development of the "Belt and Road" construction,the Yunnan railway network has been built according to the overall construction plan of "eight out of the province and five out of the country",efforts are being made to open china-laos,china-myanmar,china-vietnam "three international channels",Yunnan Railway Network from the national "Terminal Terminal" has gradually become a "front hub",radiating the center of South Asia and Southeast Asia.With the continuous improvement of the high-speed rail network,the number of high-speed rail passengers has also increased.By the end of 2019,the length of the high-speed rail line in the tube was 2,406.199 Kilometers,and the number of high-speed rail passenger trains was 167.5 pairs,with an average daily passenger volume of 108,700.Since the opening of Yunnan High-speed Railway,the Kunming Bureau Group Company has adopted the method of "outsourcing" to supply high-speed railway meals.With more and more high-speed trains being transported through the tube,the market demand is also growing.The drawbacks of the current supply mode gradually appear,due to the lack of leading power,the regional features and product features of the train cold(hot)chain are not prominent,the passengers are not satisfied with the quality of the catering products and service,and they are not suited to the situation of passenger transport improving quality,reducing cost and improving efficiency,brand building,etc.,the high-speed railway catering business model of Kunming Bureau Group Company needs to be optimized.Based on the reality of Kunming Bureau Group Company.this paper analyzes the problems and causes of the current high-speed railway catering business model on the basis of analyzing the experience of high-speed railway catering business at home and abroad,referring to the high-speed railway catering business models of other group companies,through analyzing and comparing the market environment,operating benefits,competitiveness,etc.,the catering business model suitable for the development of Kunming Bureau Group Company is selected,and the swot analysis method is used,to further analyze the internal and external environment,advantages and disadvantages of the high-speed railway catering business of Kunming Bureau Group Company,find out the strategic position of the company’s operation,and formulate concrete measures to optimize the operation mode,in order to promote the Kunming Bureau group to form a high-speed railway catering operation and passenger service quality,quality and increase in the double cycle.