Research On Development Strategy Of A Construction Company

As the real estate industry has entered a mature stage,the real estate construction market is also facing fiercer competition.A construction company is a small and medium-sized private enterprise engaged in real estate construction and installation projects.Affected by factors such as policy,economy and environmental pollution control in the region,its development has been greatly restricted;In addition,compared with advanced enterprises in the same industry,the company’s business philosophy is more conservative,and its future development goals and long-term strategic planning are vague.As a result,its sustainable development ability is insufficient and it is in a disadvantaged position in the competition.In this paper,literature research method is used to sort out domestic and foreign literature on development strategy,and A construction company is taken as the object of this study.Through the questionnaire survey method and interviews with senior management personnel,we can understand the company’s internal environment and explore the company’s future.The development strategy direction of the company and relevant safeguard measures have been put forward.First of all,the research uses PEST analysis to analyze the current macro environment of the construction industry,and concludes that the real estate construction market has decreased,but there is a large market space in the construction of new infrastructure.Moreover,the state has become more and more strict in the supervision of the construction industry,and the vicious competition in the industry has been effectively controlled,and the company’s technology and product quality requirements are higher.Large-scale construction companies have frequent strategic activities in industrial transformation and product structure adjustment,taking the lead in seizing the market.The state attaches great importance to the development of high and new technology and has issued a series of encouraging and even mandatory policies for this purpose.Next,using Porter’s five forces model to analyze the construction industry environment,it is believed that the low-end construction market is under pressure,while the high-end market is less competitive.Last,using the SWOT analysis method as a tool,combined with the basic facts of A construction company,the company has an in-depth analysis of the external threats and opportunities faced by the company.It is believed that the country’s support policies,a good market environment and more use of new technologies are all enterprises.Favorable factors for development,but these factors will also lead to intensified competition,resulting in reduced company profits and difficulty in acquiring talents.After analyzing the company’s internals,it is believed that small and medium-sized companies have simple structure,insufficient human resources,and financing difficulties.A series of disadvantages,but such a mechanism system is more flexible and convenient,more focused on effectiveness,lower human resource costs,and faster in the promotion of new technologies.The smooth communication enables the company’s upper-level instructions to be timely transmitted to the grass-roots level.Based on the above analysis,the author advocates that company A should implement the "two-step" strategy.First adopt a steady development strategy to maintain the company’s steady development,while improving its own qualifications and technical capabilities,and gain the ability to enter the UHV construction field through various accumulations;then adopt a growth strategy,seek opportunities,and open up the market,so that the company can get rid of development bottlenecks to be developed.Specifically,measures such as adjusting the organizational structure,attracting talents,upgrading technology,enhancing capital management,increasing brand promotion,expanding business areas,and establishing strategic alliances can ensure the implementation of the company’s strategy.