Design And Application Of Popular Daily Cultural And Creative Products From The Perspective Of Red Culture

With the propulsion of a culturally powerful country,China’s cultural industry and industry are prospering.Red culture is one of the important spiritual cultures in China,and it is our precious spiritual wealth.To promote red culture is an important way to enhance the cultural sense of prestige and self-esteem of the Chinese nation,and this is a mission and responsibilities entrusted to us by the association and the society.The Dazhong Daily has rich resources in red culture.It was born in the midst of the Anti Japanese War.From its inception until now,no matter how fierce the war or how difficult the conditions are,it has consistently conveyed the will of the Party and the country to the people.This party newspaper has been published for many years and is an extremely rare example of continuous publication in the history of journalism.It can be said that the history of the Dazhong Daily,struggle for more than 80 years,it is a revolutionary and venture history,a innovation reform history,a exploration and progression theory,as well as a participants and recorder of the Party history.The research aims to promote the red culture of Dazhong Daily through cultural and creative products,inherit the red gene,and to implement the document’s spirits,for culture and cultural relics units to develop creative cultural offerings.In the era of digitally consolidated medias,taking the red roots of the founding process of Dazhong Daily as the research object,exploring its red development history,use of research methodology and design approach such practices as analysis of examples,evaluation of the library,field based studies,and research by definition.By studying,integration and conclusion of the red culture creative design sources of Dazhong Daily,the position of the red culture creativity design of Popular Daily is clearly defined.Analysis of the consumer group based on study and analyzing of the designing pattern,the red characters,red deeds,and red cultural relics of Dazhong Daily are extracted.Through the transformation of red visual symbols,the visual presentation of Dazhong Daily’s red cultural resources is achieved.A "one size fits all" cultural and creative product that combines cultural,innovative,functional,and educational aspects is designed,making the red genes of Dazhong Daily more vivid and powerful to present and inherit,Give the red spirit a brand new mission.By exploiting the red culture connotations of Volkswagen Daily and incorporating them with prevailing trend of the cultural consumer,we explore the design path of visualizing Red culture of Dazhong Daily diversified the form of the creative cultures products,and draw the consumer closer to the red cultures of Popular Daily.Inherit and propagate the red cultures of the popular daily newspapers through the strength of designing,which has certain value and significance for the inheritance and continuity of Dazhong Daily’s red culture.