Research On Competitiveness Evaluation Of New Energy Vehicle Listed Company

With the acceleration of China’s urbanization process and rapid economic development,the demand for automobiles in my country will continue to grow in the future,causing energy shortages and environmental pollution problems to become more serious.The development of new energy vehicles can effectively alleviate the pressure on energy and the environment.It is the direction of the future transformation of my country’s auto companies.The new energy vehicle industry is also an important pillar of the development of the national economy.In order to enhance international competitiveness of China’s new energy automobile industry and promote their sustainable development,the government has implemented relevant policies to encourage enterprises to develop and sell new energy automobiles.But competition in the new energy vehicle market has become increasingly fierce,and consumer demand has become more diversified.Therefore,new energy vehicle companies should identify their own positioning in the industry,discover their advantages and disadvantages,and formulate corresponding development plans and countermeasures,which will help to improve the competitiveness of company.Firstly,this article sorts out the literature and theories about the competitiveness of enterprises and new energy automobile enterprises.Secondly,this article analyzes the development history and development status of new energy vehicles.These theories provide a realistic basis for this study.Starting from the six dimensions of market influence,profitability,solvency,growth ability,technological innovation ability and corporate responsibility,the evaluation indicators are screened by a combination of quantitative and qualitative methods,and finally a complete evaluation indicator system is constructed.This paper uses the entropy method to calculate the index weigh,and uses the gray correlation TOPSIS model to evaluate the competitiveness of 17 new energy vehicle listed companies from 2015 to 2019,and analyzes the competitiveness of the companies at each criterion layer,and K-means clustering algorithm is used to compare and analyze the competitiveness evaluation results of 17 companies in 2019.Then,this paper finds out the main influencing factors through the obstacle degree model,provides an objective basis for improving the competitiveness of new energy automobile enterprises,and puts forward effective suggestions accordingly.Finally,the article summarizes the evaluation results and analysis content,puts forward the deficiencies in the research process,and points out the direction for follow-up research.The desirability of this article is to establish a scientific and reasonable evaluation index system for the competitiveness of new energy automobile companies,select representative companies as research samples,and dynamically monitor the competitiveness of companies to make the evaluation results more objective and realistic.The results of the empirical analysis in this paper reflect the specific problems in the development of China’s new energy vehicle listed companies,and propose targeted improvement suggestions from five aspects,These suggestions can be used for reference by related companies.