Qingdao Laoshan Taiqing Palace Cultural And Creative Product Design

Cultural and creative products,as the name implies,refer to cultural and creative products.They are produced by relying on the wisdom,skills and talents of creative people,using modern technology to create and upgrade cultural resources and cultural goods,and through the research and application of intellectual property rights,high value-added products.This article aims to explore the history of cultural and creative product design at home and abroad,analyze existing problems and limitations through literature research,case analysis,etc.,to empower the cultural and creative product design of the Taiqing Palace in Laoshan,and enrich the aesthetics and aesthetics of cultural and creative products in the Taiqing Palace.The diversity of design techniques can better realize cultural expression,open up a new path for the cultural recording and inheritance of Laoshan Taiqing Palace,and stimulate the cultural and creative market and consumers’ desire to buy.The whole set of cultural and creative products of the Taiqing Palace has undergone a systematic market analysis at the beginning of its design.It has got rid of the simple splicing of image elements and fragmented copying and use,extracted the core cultural elements,and is more rooted in the culture itself.On the one hand,from the perspective of design concepts,it is different from the narrow design concepts of traditional tourism and cultural and creative products and the phenomenon of product singulation,to explore the depth of culture,and the people,things and things related to the design elements are closely related and more systematic;On the other hand,from the perspective of the characteristics of product design,it is more based on the historical culture and theme of the tourist destination,combining products with on-site tourist experience,contextual experience,and historical and cultural experience,with a strong degree of localization.It embodies the cultural spirit and can meet the needs of the surviving market.