Research And Practice Of Derivative Product Design Based On Shanxi Lihouhu

Since ancient times,the image of the tiger,as a folk cultural totem,has rich cultural connotations and a broad audience.As a representative folk cloth tiger in Licheng County,Changzhi City,Shanxi Province,the evolution of its image not only represents the cultural characteristics of Licheng County,a thousand-year-old county,but also reflects the historical and cultural development of Shanxi Province.In the tide of social and economic development,the development of related derivatives of the intangible cultural heritage Li Houhu did not show enough novelty and representativeness.This article hopes to use scientific research methods to sort out the literature and field survey data of this unique cultural symbol,summarize the design methods of Li Houhu-related derivatives,and finally provide products that are more innovative and more suitable for consumer trends.Design.First of all,the author stated the cultural background of cloth tigers,and summarized the image characteristics of Li Houhu through the systematic comparison between Li Houhu and cloth tigers in southern and northern Shanxi.Secondly,it conducts in-depth research on Li Houhu’s image characteristics,color matching,material technology,summarizes the development value of Li Houhu,and analyzes the current development environment and prospects of Li Houhu’s derivatives.Then,it summarizes the innovative methods of Li Houhu’s derivative product design from the aspects of branding,design principles,creative functional principles and consumer-oriented principles.Finally,through questionnaires,we explored market information such as consumer groups,purchase intentions,product evaluations of Li Houhu derivatives,combined with the above background information and other excellent derivative design examples,and summarized and designed a set of logo designs and derivative images.Design and other extended design solutions.It is expected to provide reference for design ideas for Li Houhu derivatives and other related designs.