Research On Product Color Design For Brand Extension Identifucation ——Taking Sports Shoes As An Example

With the increasing globalization of brand,the personalized identification of brand has become one of the important factors influencing consumer decision-making.In the process of product competition,color is an important link that can make consumers easily recognize,and also an important component of brand products in the iterative process to produce relevance and recognition.Among them,the diversity of product color features can effectively meet the user’s personalized and diverse needs,in the process of product development,product color has low cost and high added value.In the process of keeping the healthy development of the brand,color is also taken as the individual character and the continuous reaction of the product in the process of iteration,it has become a new trend to study product color through color change to realize brand product extended recognition to improve market competitiveness and brand recognition.Based on the case knowledge and genetic theory,this paper studies the color matching design of sports shoes,and proposes a product color matching design method which merges the above two theories,the law of color matching obtained through case analysis is applied to the genetic operation of product color,and the operation flow is optimized and perfected.The new product color scheme generated by this method has stable color continuity and can improve the visual extension and recognition of the product.It has certain research value and reference significance.The details are as follows:（1）Take sports shoes as an example,use the principle of case analysis to induce the color matching types of the case products,extract the color matching design elements from the case samples,and analyze the key components of the product color design,the sample set is constructed at three levels of color number,season and gender,and the Sample Library of the research object is constructed.（2）In order to extract the color gene of products,and to explore the rules of product color matching,the color design factors of sneakers,such as color tendency,color matching relation and ratio of cold and warm color area distribution,were classified and analyzed according to the color influencing factors.The color matching design model of brand extension recognition product is put forward,which lays a foundation for establishing the color matching design of product series supporting brand extension recognition.（3）The design flow of product color matching based on genetic algorithm is constructed by analyzing the rules of sports shoes color matching.Taking the color matching law of product series as the screening condition,taking the samples with high market adaptability as the initial sample group,taking the evaluation of color matching degree and the evaluation of harmony degree of brand extension recognition product as the measuring standard,genetic Algorithm is applied to explore the optimal combination scheme of product color elements,and the whole application of the case product color matching extended recognition design is completed.Finally,the use of C language Visual Studio to build product color design system.The system can generate the optimized scheme of the color matching of the sneakers according to the requirements of the users,and the designer can use the scheme as a reference for the color matching design of the iterative products of the sneakers.The correctness and effectiveness of the method are verified by the feedback result of the evaluation of the users ’preference of the color scheme generated by the system.This article uses color to construct and enhance the relationship between products,effectively establishes the brand product color extended identification image,establishes reasonable color research for the brand visual identification system,and helps Chinese local brands to go global.