Research On The Artisticization Of Qingdao Commercial Complex Based On The Theory Of Space Plot

In the past ten years,national commercial complexes have sprung up and opened,and national commercial groups have gradually formed,the market has become saturated,and the demands of essential living have been replaced by the demands of "good life".Commercial complexes have changed from "who sell things to".The "for whom to create an experience" shift.In this context,the traditional business model has been difficult to satisfy the public,digging into the consumer needs of subdivided customer groups,creating a more focused artistic business,has become a new trend in commercial space.The artistic commercial complex is a holistic concept.In all aspects of space shaping,a larger proportion of art should be emphasized.The integrated development of art and commerce needs to find new ideas and new models in practice and exploration in order to integrate function and form.A place with vitality and artistic appeal should be created through the arrangement of the space to guide the experiences to participate in thinking.While activating the real economy,it can also integrate culture and art into people’s daily lives.Combining the theory of space plots,this article considers how to truly bring immersion and resonance to the experiences in the process of commercial complex art.First of all,in the context of the experience economy era,this article sorts out the related theoretical and practical research on the artisticization of commercial complexes,clarifies the content,purpose and significance of the research,and defines the "artistic commercial complex".The development process and trends are analyzed in detail.Second,the introduction of space plot theory as the theoretical support for space analysis and design,and a detailed analysis of the value and significance of space plot theory to the creation of artistic commercial complexes.A detailed analysis and summary of the current situation and problems of the artisticization of commercial complexes in Qingdao.Finally,through the study of the above-mentioned problems and content,reasonable design methods and principles are summarized for the artistic design of Qingdao commercial complex,and they are used as theoretical guidance for design practice.It is hoped that through the research of this article,certain application suggestions can be put forward for the combination of art and commerce,and a new perspective can be provided for the construction of artistic commercial complex.