Research On Organizational Structure Optimization Of C Company’s Commercial Vehicle Division

China’s auto interior parts manufacturing industry has been based on exploration,management and joint venture for more than 40 years.However,as the policy dividend effect supporting the growth of vehicle production and sales in recent years gradually weakens,auto interior parts enterprises will enter a new adjustment period with the vehicle market in the future.In order to maintain vitality and continue to gain profit growth points,and transform into a “ specialization and innovation ” enterprise,automotive interior parts enterprises not only need to formulate reasonable corporate strategy,but also timely use of new technology,adjust the organizational structure,in order to better integrate into the society and achieve corporate development.Company C is a fully decorated auto parts manufacturer with nine factories in seven places in China,three branches and three business divisions.This paper takes the organizational structure of commercial vehicle Division of C Company as the research object.The commercial vehicle Division of Company C produces seats,instrument panels,door panels and ceilings,and its main customers include Changchun Jiefang,Qingdao Jiefang,Jinan Sinotruk and Dongfeng Liuqi.As the whole vehicle market enters a period of adjustment,the peer competition intensifies and the number of orders declines.In order to continue to make profits,the Commercial Vehicle Division of C Company developed the overall cost leadership/differentiation strategy in 2020,actively explore market areas and constantly enrich product categories.There are also some problems,such as diversified product functions,large number of projects,low supply of single products and a three-fold increase in the number of employees.The functional organizational structure established at the beginning of the establishment of the division can no longer support the development of the division flexibly and effectively.Therefore,It is very important to optimize the organizational structure of C Company’s Commercial Vehicle Division.This paper uses literature,case research method of combining theory and practice,first of all,through the consult literature,sum up the organizational structure,organization structure design,the development trend of organization structure,and analyzes the development trend of the automotive interior parts industry and the strategic planning,business status,digital transformation and humanization requirements of C Company’s Commercial Vehicle Division,It provides a theoretical basis for formulating the organizational structure optimization plan and implementing safeguard measures of C Company’s Commercial Vehicle Division.Secondly,through interviews,the paper focuses on the analysis of the existing problems in the current organizational structure of C Company’s Commercial Vehicle Division,and puts forward the objectives,strategy,contents,experimental results and safeguard measures of optimal design according to the organizational structure design theory.Finally,on the basis of summing up the contents of this paper,the development of organizational structure of automotive parts enterprises is further prospected.Overall evaluation of this paper for the C Company’s Commercial Vehicle Division of the organizational structure optimization program found that car-oriented customers are more suitable for the use of balanced matrix organization structure,with emphasis on balancing the project and functional departments of the relationship between authority and responsibility,the latter-market-oriented customers are more suitable to adopt the platform organization structure,and the network organization structure should be adopted locally to support the innovation development.