Research On Improvement Of Supply Chain In FAW-VW

At present,the competition in the auto industry has entered a state of white-hot,and various auto companies are expecting to use digital reform to reshape their competitive advantages.Since 2017,the production and sales volume of my country’s automobile market has reached its peak,and then began to transform from incremental to stock.In this context,it has become the consensus of various car companies to win the market only by firmly grasping the needs of customers.The dealer network is a double-edged sword for traditional car companies,which not only helps increase sales,but also acts as a buffer between OEMs and consumers to avoid direct conflicts.However,the To C model is showing strong vitality,and most of the new power car companies mainly focus on the direct sales model.Quickly capture customers,face customer needs directly,and meet customers’ individual needs with a high degree of customization.Therefore,the production and sales cooperation ideas of traditional car companies are also forced to change.The traditional push-type BTS（build to storage）model is changing to the pull-type response of C2M（Customer to Manufacture）and MTO（Manufacture to Order）.However,in the process of this transformation,in order to avoid direct competition with its own traditional channels,the supply chain has to face the symbiosis of the two models.The coexistence of orders from multiple channels requires prioritization of internal orders.Commitment and continuous optimization of the delivery cycle of customer orders under the new model have become a new proposition for the supply chain response process.The potential of the supply chain from the information processing on the demand side to the actual logistics on the supply side is explored.This paper takes the supply chain response process of FAW-Volkswagen as the research object,and explores its operation mode and strategy in the transition from "enterprise-centric" to "customer-centric" in supply chain response in the context of digital reform.The change.It provides reference and reference for automobile enterprises to face large-scale manufacturing and supply chain response.This paper is based on the "3.0 from order to delivery" in the FAW-Volkswagen enterprise structure as the main research object,and partly involves the process of "1.0 from product to definition" and "2.0 from cognition to order".In the supply chain research part,it mainly starts from five parts: demand to order,from order to plan,from plan to supply,from supply to production,from storage and transportation to delivery,and explores what FAW-Volkswagen has done under the model of mass customization facing customers.Changes in supply chain processes and the effects achieved.It also analyzes the deficiencies of its existing processes and room for subsequent growth.FAW-Volkswagen uses the customer-facing e-commerce mall as the C-end contact,and combines the background forecasting system to forecast and analyze customer needs.A dynamic management system with flexible equipment response is established on the component level,so that the supply chain can respond quickly and accurately to the individual needs of customers.In terms of production control,with the help of the German Konzern system,it is committed to promoting the pearl chain model to achieve precise sequence control.In terms of transportation,technical means such as "smart lock" are mainly used to achieve transparent management and control of the transportation process.