Travel Mode Experience Design And Research In Post-urbanization Era

Urbanization process is the key development strategy of China,is the only way of social and historical development,is a country or a region of social productivity development,science and technology progress.China’s current urbanization rate of 62% is rising at an annual rate of about 1%,which means that China is moving from a developing country to a developed country.According to the United Nations forecast,China’s urban population level will remain stable in 2050,urban population will not increase,China’s urbanization level is likely to stabilize at about 80%,it is expected that the near future will usher in the "post-urbanization era".The post-urbanization era is the urban appearance after urbanization and the stage of realizing the imagination of ecological city and green transportation.In first-tier cities Beijing,Shanghai,for example,with the sustained and rapid development of urbanization,urban traffic jams intensifies,commuting times only,on the surface is the urban population is focused on the cause of all sorts of people travel,commuting problems,but in contrast,the development of human way to travel,in part because the actual travel tool itself from traditional design concept.Since the beginning of the 20 th century,cars have gradually emerged as a means of travel for people,and have continued the internal space layout with one row and two seats since the carriage.With the development of The Times,whether people still have a good experience of such layout is a problem worth thinking about.This paper will start from the background characteristics of the post-urbanization era,make bold prediction of the post-urbanization era through the method of retrospection and prediction,find out the most likely problems that will be faced on the road of urban development,and build the interaction relationship between human-machine environment of future vehicles through the core design idea of human-environment.In this paper,by using the VOS Viewer knowledge graph data to analyze vocabulary,we find the relationship between post-urbanization and travel mode.Through the scenario analysis method,the future urbanization scene is predicted by combining the urbanization development trend and the urbanization dynamics of specific cities,and the typical travel scenario is further summarized,and the concept of specific demand travel scenario is elaborated.In the process of experience design,qualitative user interviews combined with AEIOU analysis framework are used to obtain information,paving the way for subsequent story scenario scripts.Maslow demand hierarchy model was used to set up a questionnaire to analyze and summarize the design points of various requirements,and finally define the design direction and content and enter the design stage.Finally,the design description will be presented in detail from the initial conceptual conception to the design sketch and then to the final freezing scheme,providing innovative conceptual ideas for the design of travel modes in the process of urbanization.