The Practice Of Product Design In The Context Of Chinese Culture

As an emerging cultural phenomenon,"National tide" not only protects and inherits traditional culture,but also transforms and upgrades traditional cultural elements,forming new social scenes and application models.Guangzhou colored porcelain（Canton glazed porcelain for short）is just such a cultural heritage with strong local characteristics.How to transform and upgrade them into innovative products closely related to contemporary life through artistic design is the focus of this topic research.Therefore,from the perspective of art design,the author chooses the unique Canton glazed porcelain pattern for the research and design practice of cultural and creative products,and discusses the way to form the national fashion style.Such exploration is undoubtedly of great practical significance and economic value to the activation of local traditional culture,the promotion and protection of cultural inheritance and reconstruction of local culture through commerce.This paper is divided into three parts for analysis and discussion.The first part summarizes the relationship between guo-chao culture and Guangzhou color porcelain and Canton color patterns,and combs out their origin,characteristics,classification,application scenarios,etc.The second part,through the field research in Guangzhou,to obtain the historical and cultural background and status quo of guangzhou color porcelain first-hand information.Then through the horizontal comparison,deepen the perceptual and rational understanding of the research topic.Starting from the design ideas,the paper analyzes the artistic characteristics of Canton glazed porcelain and the relevant cases of current cultural and creative products in China.The third part combines theory with practice and completes the design of the new Canton glazed porcelain pattern and its derivative products with the theme of "Dream of Returning to Guangzhou".This topic carries on the practice of innovative design from the direction of fashion aesthetics and productization.The paper summarizes the pattern rules of Canton glazed porcelain pattern characterized by Lingnan culture.It reveals that innovation is the main crux of the difficult inheritance and development of Canton glazed porcelain;Through the research and development of cultural and creative products,the "national tide" style is endowed with traditional Canton glazed porcelain products.So that it shows the vitality and vitality of advancing with The Times.