Research On The Sound Propagation Design Of The Cultural And Creative Product "Peony Porcelain

The outstanding traditional Chinese culture is the prominent advantage of the Chinese nation and the foundation on which we can stand firm in the world cultural turmoil.Therefore,in order to achieve the rejuvenation of the great Chinese nation,it is necessary to adapt to the conditions of the new era.We must also inherit and develop excellent traditional Chinese culture.Since the reform and opening up,following the "housing craze" and the "car craze",more people are paying attention to spiritual needs,and the "cultural craze" is emerging,which means that China’s excellent traditional culture will be transformed and upgraded for external dissemination,and the integration of creative design and cultural functions as an important component of it is of great significance.The Fifth Plenary Session of the 19 th CPC Central Committee said that "culture+ creativity" has become an inevitable trend,and vigorously developing the cultural industry is an important way to activate the vitality of traditional culture.However,in the process of research,the protection and inheritance of excellent traditional culture in China mostly focus on technical research and talent cultivation,and there is a lack of exploration on how to better integrate product creativity and culture.Therefore,it is not only necessary to attach importance to research on traditional culture,but also to expand new ideas for communication-narrating cannot just stay on the surface,but more importantly,it is necessary to innovate on this basis,deeply explore and inherit the essence of traditional culture,endow products with the soul of culture,and explore key points that can resonate with the audience in terms of content and communication forms.Luoyang peony porcelain is an important carrier for inheriting and innovating the peony culture,continuing the history of the development of Chinese ceramic technology,and opening up a Xintiandi of peony cultural creative industry.As a brand-new communication system,the theory of sound wave communication aims to build an omniscient perspective on brand development.In view of this,this article focuses on the representative of Luoyang’s characteristic cultural and creative products-"Peony Porcelain".Based on the theory of sound wave communication,using the H5 production form,the author created the work "Never Withering Peony Flowers".Taking this work as an example,this paper analyzes the design,strategy and effect of sound wave communication of cultural and creative products,and concludes that the effective combination of sound wave communication theory and H5 technology can provide a real and feasible communication framework for cultural and creative products under the "Internet plus",which has a practical implications for cultural and creative products to break away from the traditional marketing model and form innovative development capacity.The author chose it as the object of creation,aiming to demonstrate the cultural and artistic value contained in peony porcelain,explore the choice of its cultural development path and the success of innovation,and highlight its practical value.The H5 work "Never Withering Peony Flowers" is designed to cater to audience needs,utilizing the presentation effect of graphics and text + animation.The overall production screen is is not only aesthetically pleasing but also interactive,effectively effectively promoting the cultural significance of peony porcelain..This approach contributes towards preserving and inheriting Luoyang’s peony culture while simultaneously paving new paths for China’s cultural industry development and innovation.;Furthermore,research on innovative forms of peony porcelain can provide new insights into efficiently promoting other handicraft cultural products and effectively transmission their cultural significance.