Research On The Cultural Image Of Antique Shops

" famine in troubled times,collection in prosperous times".antique,as a kind of cultural industry with a long history,its prosperity and decline to a certain extent reflects the social development and the spiritual world of people.it is called the "barometer" of social development.antique shop name,as an important part of the shop,also has a very strong historical and cultural connotation.From a relatively new perspective-the cultural image of the shop name,based on the language characteristics of the antique shop name,this paper makes a cultural analysis of the image in the antique shop name,reveals the cultural connotation behind the image,and then grasps the naming psychology of the shop name.At the same time,it puts forward some problems and gives reasonable suggestions for the use of the image.I hope I can make up for the deficiency of the theory of store name research,innovate and enrich the perspective of store name language research,so as to better promote the prosperity and development of urban economy and culture.In addition to the introduction and conclusion,this article mainly includes three parts.The introduction is mainly defined and explained by the current research situation at home and abroad,research significance and methods,and research objects.This article takes the image of antique shops as the research object,and collects 631 antique shop names in Nanchang city through on-the-spot investigation.Secondly,based on the inherent relationship between language and image,this paper deeply analyses the way of image generation,and concludes that antique shop name language has the conditions of image generation through the characteristics of shop name language in phonetics,semantics,vocabulary and rhetoric.The first chapter starts with the language features of the shop name and summarizes the language features reflected by the pronunciation,vocabulary,grammar and rhetoric of the antique shop name.The phonetic harmony mainly includes the harmony of rhythm,the harmony of loudness and the harmony of tone.The structure of vocabulary is mainly composed of "special name + general name",and vocabulary has rich color meaning.The grammatical features are mainly reflected in the features of grammatical structure and form,which are mainly formal,and the grammatical attributes,which are mainly stylistic words.The characteristics of rhetoric are mainly reflected in the basic characteristics of active rhetoric and passive rhetoric.Secondly,based on the internal relationship between language and image,this paper makes an in-depth analysis of the way of image generation,and through the characteristics of the shop name language in phonetics,semantics,vocabulary,rhetoric and other aspects,concludes that the language of antique shop name is equipped with the conditions for image generation.Of "cultural image" in the second chapter first defined,points out the inevitability of cultural imagery,exist in the antique name next to the name culture image classification,induces mainly includes seven categories: cultural imagery objects,nature,customs and ideas,animal,plant and other,and finally,in order to search the name refraction cultural connotation of cultural imagery and reflect the spirit of the culture,tries to induce antique name different from the general name of uniqueness.The third chapter sums up the problems existing in the image of antique shop names,including the repetition and similarity of images,the " unfamiliarization" of images,and the fuzziness of images,and puts forward reasonable suggestions from three aspects.