Evaluation And Optimization Of Tourism Spatia Production Of Canal Heritage Landscape

In 2014,Beijing Hangzhou Grand Canal successfully applied for the world heritage,which provided a huge driving force for the tourism utilization of Canal Heritage Landscape along the line.Therefore,to realize the orderly and sustainable utilization of Canal Heritage Landscape Tourism has become an important topic for researchers engaged in canal tourism.As a typical representative of Canal Heritage Landscape,Nanchang Street has the characteristics of unique scenery and early tourism utilization.The dual interpretation of the tourism space production in this area,both material and spiritual,should provide a better reference value for the tourism utilization of other Canal Heritage LandscapesBased on the perspective of spatial production,Taking Nanchang Street as an example,this paper discusses the characteristics of spatial reconstruction of Nanchang Street under the intervention of tourism around 2014.And use the questionnaire,interview and related mathematical statistical analysis methods to evaluate the perception of tourists and residents.According to the literature review at home and abroad,it is found that the research on the use of Heritage Landscape Tourism from the perspective of spatial production started late,and no systematic research conclusion has been formed.However,the spatial production theory adheres to the unity of history,society and space,which is a good starting point for the study of the tourism utilization of heritage landscape.In view of this conclusion,firstly,according to the characteristics of Nanchang Street’s tourism development mode,this paper divides its tourism development process into two stages:"economic leading and multi interest game under the guidance of government",and on the basis of data collection and field survey,makes a comparative study of the tourism spatial pattern of Nanchang Street in 2014 and the current tourism spatial pattern by using spatial syntax;secondly,by using the questionnaire survey Methods to investigate the perception and evaluation of tourism spatial production of Nanchang Street tourists and residents respectively,and use SPSS and Amos software to conduct exploratory and confirmatory factor analysis to measure and study the evaluation model of tourism spatial production of Nanchang Street from the perspective of tourists and residents;then use structural equation model to analyze the importance of influencingfactors of tourism spatial production evaluation;finally,Based on the results of correlation analysis,this paper interprets the spatial production of tourism in Nanchang Street,and puts forward relevant optimization measures for.tourism development.The results show that:(1)under the influence of tourism development,the spatial production of Nanchang Street shows two characteristics of "single center distribution of tourism service space","multi center" agglomeration and "homogenization"dispersion of living space ",and it has appeared obvious tourism crowding out phenomenon;(2)based on the perspective of tourists’ perception," tourism atmosphere,social environment,tourism behavior and tourism clothing "Business,tourism attraction and tourism travel all have a positive impact on tourists’ perception evaluation,but the influence weight is different;(3)the existing residents of Nanchang Street are relatively complex,but they have a higher perception level on the spatial reconstruction under the influence of tourism,and there are three types of"social space ecological space cultural space" in the correlation analysis with residents’ personal reconstruction The state in which the influence degree of spatial perception decreases gradually.Based on the correlation analysis,this paper holds that"Canal Heritage Landscape" is the essential attribute of Nanchang Street.Therefore,it is a reasonable way for the long-term development of Canal Heritage Landscape to make use of the overall coordination of tourism development,with the help of"tourism+culture" and other development measures,with the market demand as the development orientation,and maintain the continuity of historical value identification in tourism development.