Research On The Integration Mechanism Of Intangible Cultural Heritage And Rural Tourism

As a special cultural resource,intangible cultural heritage has been highly valued by the society at home and abroad.In recent years,the continuous promotion of the integrated development of cultural and tourism in China has created new opportunities for the integrated development of intangible cultural heritage and rural tourism,which can not only promote the protection of intangible cultural heritage,but also continuously promote the economic growth of rural tourism in China.In-depth study of the integration mechanism of intangible cultural heritage and rural tourism is of great theoretical and practical significance for the economic and cultural construction of rural tourism areas and the inheritance and protection of intangible cultural heritage.After combing the research progress of domestic and foreign researchers on the integration of agricultural tourism industry,intangible cultural heritage and rural tourism,and drawing on the theory of industrial integration,collaborative innovation theory and value creation theory,this paper analyzes the forming conditions of integration of intangible cultural heritage and rural tourism,the mode of integration of multiple subjects and the benefits of integration,and constructs the conceptual model of integration mechanism of intangible cultural heritage and rural tourism from the qualitative point of view.Based on the example of Xijiang Miao Village,Guizhou province and the Huffindar index method,this paper analyzes the degree of integration of local cultural and tourism,intangible cultural heritage and rural tourism,and analyzes the integration mechanism of Xijiang Miao Village,and puts forward some problems and relevant suggestions in the development of integration.Through the research on the integration mechanism of intangible cultural heritage and rural tourism,this paper draws the following conclusions: first,the integration mechanism of intangible cultural heritage and rural tourism includes three mechanisms: formation mechanism,interest association mechanism and utility mechanism.Second,the formation mechanism of the integration of intangible cultural heritage and rural tourism is composed of two aspects: the endogenous driving force and the external supporting force.The integration is promoted through the coordination and interaction of the factors such as the industry driving force,the spontaneous driving force,the market driving force and the favorable policies,scientific and technological progress and creative innovation.Third,the mechanism of interest association is an integrated development mechanism in which the government,tourism enterprises,villagers,intangible cultural heritage inheritors and tourists coexist.Fourth,intangible cultural heritage can improve and permeate rural tourism,and conversely,rural tourism can protect and diffuse intangible cultural heritage.Intangible cultural heritage and rural tourism promote the economic and social development of rural tourism areas.Fifth,it is calculated that the cultural and tourism integration degree and the intangible cultural heritage and rural tourism integration degree of Xijiang Miao Village are respectively medium and high integration degree,it is found that there are some problems in the integration and development of Xijiang Miao Village,such as insufficient driving force caused by backward regional economy,weak awareness of intellectual property protection of intangible cultural heritage and incomplete coverage of cultural elements integration,on this basis puts forward three suggestions for the development of integration.