Research On The Development Of Shanghai Cultural And Creative Industries By Using The Pilot Free Trade Zone

At present,the core competitiveness of global economic development has gradually changed from "technology" to "knowledge",and cultural and creative industries centered on "creativity" and "innovation" have also become one of the most dynamic and vital industries in the world.The degree of development of cultural and creative industries determines the strength of a country or region’s soft power.Because the cultural and creative industry has the characteristics of highly integrated development with other industries,its development can not only give birth to many new economic growth points,but also drive the traditional industry to accelerate the transformation and upgrading.Since 1998,Shanghai’s cultural and creative industry has developed for more than 20 years and has now become a pillar industry in Shanghai.Its overall development situation is good,but in the improvement of the industrial chain,the internationalization of the brand,and the international competition of the brand Compared with developed countries such as Europe,the United States,Japan,and South Korea,there are still gaps in strength.The establishment and construction of the Shanghai Free Trade Zone provides a new opportunity for the vigorous development of Shanghai’s cultural and creative industries.It will force industrial reform by opening up and explore new models of system reform and system construction.This article uses SWOT analysis and SWOT quantitative analysis model to make an in-depth analysis of each of the key factors affecting the development of Shanghai’s cultural industry.It is believed that in the context of the free trade pilot zone,the development strategy of Shanghai’s cultural creative industry can be re-selected and combined.Its strategic positioning should converge with the Shanghai Free Trade Pilot Zone’s strategic positioning of “facing the world and serving the whole country”,focusing on opening up the international market and fostering international cultural and creative brands.The competent department of cultural and creative industries in Shanghai should seize the opportunity of the Pilot Free Trade Zone to provide effective experience and references for the development of cultural and creative industries in the city and the country.