| Under the background of the current "picture reading era",more and more fast food culture makes people gradually ignore the development and inheritance of our traditional culture.How to make intangible culture radiate artistic vitality through illustration language and lead the public to rediscover the charm of traditional culture is an unavoidable problem at present.This paper mainly studies the transformation of intangible cultural heritage folklore through three parts: the first part analyzes the classification and creation trend of folklore theme illustration,summarizes the characteristics of folklore illustration in different periods,and expounds the value of illustration design to folklore re creation.The second part,elaborate the design strategy of folklore illustration,focus on solving the traditional folk legend how to inject new vitality into the new era.Through collecting and studying China’s traditional painting elements,drawing on the essence of them,blending various elements in illustration design,thus manifests the characteristics of the new era,which integrate the essence of tradition.In the third part,the design ideas summarized above are applied to the design practice to further verify the innovative design method of folklore illustration creation.Under the background of the new era,folklore achieves visual transformation through the re creation of illustration,which increases the transmission channels of folklore,and also makes oral folklore have more diversified ways of expression.The form of illustration enables people to start to pay attention to folklore through images,so as to better inherit and carry forward China’s excellent intangible cultural heritage culture. |