Research On The Construction And Cognition Of The Film And Television Image Of Poverty Alleviation Cadres

On February 25,2021,at the National Poverty Alleviation Summary and Commendation Conference,Xi Jinping formally declared that "my country has achieved a comprehensive victory in the fight against poverty." my country has completed the task of poverty alleviation in the new era as scheduled.Under the current standards,all rural poor people have been lifted out of poverty.All counties have taken off their hats,and overall regional poverty has been resolved.[] Looking back on the course of the fight against poverty,the frontline cadres of poverty alleviation have contributed a lot.In recent years,the majority of artists and artists have gone deep into the front line of poverty alleviation,digging into poverty alleviation stories,and showing the work of the first secretary in the village,the work of the poverty alleviation team,and the struggle of the poor in the form of film and television,injecting spiritual motivation into the poverty alleviation.How does film and television present the image of poverty alleviation cadres,and whether there is a difference between the audience’s perception of poverty alleviation cadres and the image of poverty alleviation cadres in film and television.This study explores these issues and hopes to provide a reference for the development of rural-themed film and television as a bridge for poverty alleviation.This article takes the image of poverty alleviation cadres in rural film and television themes since the introduction of precision poverty alleviation in 2015 as the research object,selects 22 of the film and television works,and uses content analysis and text analysis based on framework theory to lower the image of poverty alleviation cadres in film and television.Three dimensions of hierarchical meaning field,middle-level meaning field,and high-level meaning field are analyzed.Secondly,the film and television image of poverty alleviation cadres are summarized from three aspects: family relationship,work relationship,and urban-rural relationship.At the same time,through the questionnaire survey method to understand the audience’s perception of the image of poverty alleviation cadres,a total of 353 valid questionnaires were released and collected.The questionnaire includes five parts: demographic variables,media usage and selection variables of the audience,media exposure,perception of the image of poverty alleviation cadres,problems in the construction of the image of poverty alleviation cadres,and suggestions for improvement.The research in this paper found that most of the audience knows about poverty alleviation cadres through film and television,and they hold a positive attitude towards the image of poverty alleviation cadres created by film and television.At the same time,the audience believes that the image of poverty alleviation cadres created by film and television is true,accurate and trustworthy.The audience recognized the precise poverty alleviation work of the poverty alleviation cadres and believed that the poverty alleviation cadres stationed in the villages were fully responsible for the development of poverty identification and assistance,which was beneficial to the villages.This coincides with the image of poverty alleviation cadres created by film and television.After analyzing the reasons for the difference between audience perception and the image of poverty alleviation cadres presented by film and television,this article proposes optimization strategies such as enriching the image of poverty alleviation cadres,adopting audience-oriented creative strategies,and strengthening the performance of the characters’ "humanity".