| The world today is undergoing profound changes unseen in a century,and the international promotion of languages plays an important role in the development strategies of all countries in the world.Based on the language strategy,language planning,language policy and language promotion related theory support,focus on the following issues: the English language has the development course of how international marketing,is in what circumstances,in what mode operation,and the English words in the international promotion of the international English promotion is facing opportunities and challenges? To solve these problems,this article promotes English words in the main agency for clues,through literature collection,analysis,in view of the English words in the international promotion policies,implementation strategies,actuators and other related problems are comprehensively analyzed,and introduces the new English words in the challenges faced by the international promotion and the corresponding adjustment,summarizes the typical experience of promoting English language at the present stage.Through the study,it is found that the international promotion of English language is relatively successful,its policy and management system is relatively complete,and its implementation approach is relatively flexible,which can be used as a reference for the international promotion of Chinese language in China.Based on the experience of the international promotion of British language,this paper puts forward some suggestions on the current international promotion of Chinese language,such as adjusting the cooperation mode,reducing the degree of dependency,and developing diversified Confucius Institutes.This paper is divided into five parts.The introduction part of this paper mainly explains the value of the research and summarizes the relevant literature.The first part of the text mainly summarizes the historical development,opportunities and challenges of international promotion of Chinese.From three aspects: the development of teaching Chinese as a foreign language,the opportunities for the international promotion of Chinese,and the challenges faced by the international promotion of Chinese.The second part mainly summarizes the history and current situation of the international promotion of British language.From three aspects: the history of international promotion of British language,the strategy of international promotion of British language,and the executive body of international promotion of British language--the British Council.The third part of the text mainly carries on the comparative analysis to the Chinese and English language international promotion strategy and puts forward the corresponding suggestion for the Chinese language international promotion work.The conclusion part summarizes and answers the research questions raised in this paper.At the same time,the significance and deficiency of this study are summarized based on the current development of the international promotion of Chinese-English language. |
