Research On The Youth Subculture Presentation And Communication Of Adult Animation

As a form of artistic expression,animation has an important position in the cultural industry.Its unique form of artistic expression combines the unconstrained illusion with the real world,which not only satisfies people’s needs for relaxation and entertainment,but also reflects deeper cultural connotations and thought-provoking.Its unique charm attracts generations of generations.young people.Today,the blessing of new media technology has made adult animation more possible.The transition from offline to online scenes has made people’s viewing habits have undergone earth-shaking changes,and niche styles have also become more inclusive in an inclusive network environment.Large living space.In recent years,streaming media platforms have become the first choice for people to appreciate film and television works,and have also become the main force of major animation industry giants.The development of new media has also pushed youth subculture to a network platform that coexists with mainstream culture.The decentralization of the right to speak has greatly expanded the expression space of youth subculture groups.This youth subculture has the characteristics of network circle structure,more distinctive style symbols and diversified expression methods.Major animation producers have gradually noticed the long tail market and huge potential space behind this niche group.In recent years,they have produced many niche high-quality animation works."Rick and Morty" is a high-scoring sci-fi adult-oriented animated sitcom that is highly sought after by millennials at home and abroad.It has strong network attributes and sub-cultural features.As an animation work that has received high scores at home and abroad,The reason behind its success is worth exploring.This article uses case analysis and text analysis as the main analysis methods.On the basis of previous research,through the content analysis of "Rick and Morty" seasons 1-4,combined with the communicator,audience positioning,communication method,The analysis of communication channels and communication effects explains the mode of communication.At the same time,it analyzes the method and presentation form of style and style in the plot,picture,character image and language,and explores the process of the formation of its subcultural style.Through the research of this article,it is found that "Rick and Morty" uses a large number of deviant,ironic,labeling,parody,collage,self-deprecating and complaining methods in the play,and uses group identity-style audience positioning.Its absurd content,Open and semi-closed community construction and strong word of mouth bring effective secondary communication,constructing subcultural style representations of resistance,carnival,subversiveness and absurdity.Based on the research of "Rick and Morty",it is proposed that adult animation stimulates the diversity of subcultural artistic expressions,releases the negative energy of subcultural groups,and promotes the positive significance of social and cultural consumption.However,there are also excessive content scales and pornography.There are too many violent elements,partly wrong value communication,and the negative influence of the "cancer-like" fan circle under the carnival.Finally,it puts forward suggestions and discussions on the development of adult animation in my country.