Research On The Development Countermeasures Of Red Culture Tourism In Pingjiang,Hunan Province

Proposal of the Communist Party of China Central Committee on formulating the Fourteenth Five-Year Plan for National Economic and Social Development and the Vision Goals for 2035 clearly advocates to promote the combination of culture and tourism,and to develop Red Tourism and Rural Tourism.Year 2021 is the 100th anniversary of the founding of the Communist Party of China.In the Culture and Tourism Assisting the Poverty-Alleviation Briefing hosted by the State Council Information Office,the principal of Ministry of Culture and Tourism indicates that,a series of activities of Passing on the Red Gene and Carry forward the revolutionary tradition which are centered with the theme of 100th anniversary of the founding of the Communist Party of China will be hosted.About 100 tourism routes will be presented under the Red topic.In recent years,Hunan mainly to facilitate the construction of a powerful province of culture and tourism strong province,the Hunan province pingjiang xian has the development of red cultural tourism advantageous conditions,it has a rich cultural background,historical background and red but as a result of the pingjiang xian not convenient transportation factors,lead to the tourism and economic development is slow,compared with other place Therefore,it is necessary to innovate the form of red tourism to promote the development of local economy.Based on the background of red culture,this dissertation firstly defines the concept of red tourism through literature analysis,and then carries out related research on red culture tourism in Pingjiang County,Hunan Province.Secondly,through the analysis of various tourism data in Pingjiang County in recent years,field investigation and research on the development status of local red tourism.In this way,the dissertation summarizes four problems in the development of local red tourism in Pingjiang County,such as the unitary model of red cultural tourism industry and insufficient investment,the lack of integration of red cultural tourism within and outside the region,the narrow channel of red cultural tourism publicity,and the need to improve the quality of service and the singularity of red tourism products.In view of the existing four major problems through the analysis of typical cases for reference,and combining with the Hunan province pingjiang xian the present development of tourism and local factors,put forward the countermeasures to solve the problem of adjust measures to local conditions,to the problem to build model for a single "red culture+" industry integration development pattern,a good industry to promote investment promotion is more likely to win favour.Strengthen the integration of red culture tourism regional development to solve the problem is not close,the use of scientific and technological means can broaden the red culture tourism publicity channels,improve the quality of red tourism service and upgrade the red culture tourism products to solve the problem of simplification.Red tourism planning at the present stage of research,mainly for red scenic spots,such as resources,red and fewer features red culture emphasis combined with other local planning,from the Pingjiang xian red tour culture background and perspective of industrial convergence,adjust measures to local conditions of the red tourism and local industrial integration development,the combination of the economic benefits of red tourism,Promote the sustainable development of red culture tourism.The red culture tourism in Pingjiang County of Hunan Province will be transformed and upgraded to help it attract more tourists,make better use of local resources and improve the quality of red culture tourism,so as to promote the local economic and social development and carry forward and inherit the red culture.