The Research On Industrial Convergence Development Of Tourism Industry And Culture Industry Of Zhou Culture In Baoji

With the traditional tourism mode has been unable to meet the increasing spiritual demand and consumption demand,Baoji as the birthplace of the Zhou dynasty and the hometown of bronze culture,need to rely on the Zhou core elements of the cultural industry and tourism industry Convergence and development,and build the famous brand of Baoji tourism and culture.In this paper,I use the theory of industrial boundary theory as the core of industrial convergence.Firstly,it analyzes the basic situation of the integration of Baoji Zhou Culture and tourism industry.Through the analysis of the questionnaire results,I can integrate and extract the cultural resources and tourism resources of Zhou cultural in Baoji.The bronze,ritual culture and other special elements in scenic area as the core,combined with the main scenic spots form the core area of cultural tourism.Then I apply the industrial boundary theory to analyze the development path of Baoji's cultural industry and tourism industrial convergence of Zhou from the aspects of technology,product,enterprise and market.This paper puts forward by technology convergence gradually deepening development degree of products into the market to broaden the fusion,and to explore the future development trend of cultural industry and tourism industry of Zhou Culture in Baoji.Finally,suggestions and measures for sustainable development are put forward.The main part of this paper:The first part(the first chapter)introduces the background and significance of the research,and analyzes the research status at home and abroad.Through the interpretation and definition of related concepts,summarizing the culture and tourism industry convergence on the basis of theory development,build a clear theoretical framework for further research.The second part(second,three)expounds and analyzes the current situation of the convergence of Baoji's cultural industry and tourism industry,and summing up the necessity of the convergence development of the two industry,and through the SWOT analysis on feasibility of developing convergence of cultural industry and Tourism Industry of Zhou Culture in Baoji.Finally,through the analysis of the results of the questionnaire,the paper makes an analysis of the integration and extraction of Baoji's Zhou cultural resources and tourism resources,and in order to lay a good foundation for the convergence development path.The third part(Chapter fourth)based on the theory of industrial boundary,and based on the convergence of technology,product,enterprise and market as the main path,combined with the actual situation to construct the development system integration of Baoji Zhou Culture Industry and tourism industry.In order to enhance the cultural connotation of tourism industry,specify the specific direction of the development of cultural industry,promote the efficiency of the convergence and development.This paper takes Baoji's Zhou elements as the core content of the cultural industrial and tourism industrial convergence and development in depth,not only enrich the depth and breadth of the convergence of the two industries,and has a certain theoretical significance,but also puts forward Baoji Zhou cultural and tourism industry development path.It also puts forward some suggestions and measures to ensure the healthy development of the two industries in Baoji.