Research Of Cultural And Creative Industry And Tourism Industry Convergence Development Under The Perspective Of Industrial Convergence

Based on the industry convergence theory and the value chain theory,this paper researches on the driving factors,convergence path and pattern of the integration development of rural tourism and cultural creative industry by using empirical research method.The paper draws the following in conclusion:The drivers of the integration of cultural and creative industries and tourism are divided into internal factors and external factors.Internal factors conclude the main driving force associated with the pursuit of internal tourism and cultural and creative industries,to enhance tourism demand and the economic interests of the enterprise;external factors conclude the progress and innovation of technology,government deregulation.Cultural and creative industries and tourism resources integration path include the integration path,customer integration path,the path fusion of talent,enterprise integration path,product integration path and spatial integration path.The six paths promote each other.Integration pattern of cultural and creative industry and tourism industry have the following four categories:industrial integration model of integration,integration mode industrial restructuring,industrial extension fusion model and industry penetration fusion mode.The drivers,integration path and integration development model of cultural and creative industry and tourism industry are mutual promotion and promoting depth of integration of cultural creativity and tourism industry and promote the development of cultural and creative tourism industry.