Research On Visual Communication Design Of Take - Out Platform Based On O2O Model

With the overall arrival of the mobile Internet era,people's lives will be changed,the use of computer technology and network communication technology for business activities of the rise of e-commerce.In many electronic commerce mode,O2O(Online To Offline)mode is the most rapid development,closely related to web design,design of mobile terminal application interface and multi-channel promotion,has become a new direction for the development of visual communication design.Based on the visual design of takeaway platform as the research object,discusses the development of O2 O mode and takeaway website visual design of the status quo,pointing out the important role in the development of design takeaway platform in visual communication,to build a full range of visual image through foreign selling platform enterprises,in-depth study of its design features and design principles,finally,to "brand renovation home delicacy" takeaway platform as a design practice of the online display visual recognition interface and the line product design,verification and summarization of the research topic,from the practical level of visual design for takeaway platform to provide reference ideas,promote the development of enterprises and take out.