Research On The Living Protection And Tourism Development Of Intangible Cultural Heritage

The five-thousand-year history of Chinese culture has bred a rich variety of tangible cultural heritage and intangible cultural heritage.However,in the past decade,many precious intangible cultural heritages have not been reasonably and effectively protected.Due to backward protection methods,insufficient protection concepts,and imperfect management systems,these precious intangible cultural heritages have rapidly disappeared.Make people distressing.As a strategic sunrise industry under the new normal of our country's economic development,the cultural tourism industry can not only promote the development and prosperity of the cultural industry and meet the increasing spiritual and cultural needs of the people,but also have great significance for the transformation and upgrading of our national economy.Domestic proposals for live protection are also increasing day by day,and the idea of live protection of intangible cultural heritage has also been recognized by more and more experts and scholars.First of all,this article sorts out the concepts of intangible cultural heritage and the concept of live protection,as well as literature related to sustainable development theory,authenticity theory and community participation theory,and explains the connotation of intangible cultural heritage live protection.Analyze the current status of domestic intangible cultural heritage protection and the problems it faces,study the contradiction between intangible cultural heritage and tourism development,and find out the difficulties in the protection of tourism development,mainly including the alienation and authenticity of heritage contradictions,the conflict between modernity and tradition,the problems of limitation and sustainability;derive the spillover benefits of tourism development on intangible cultural heritage,including activating cultural connotation,protecting local identity,providing financial support and achieving sustainability.It is concluded that the specific conflict between the protection of intangible cultural heritage and tourism development is reflected in thedestruction of the original environment of intangible cultural heritage and the alienation of the cultural heritage of intangible cultural heritage.Secondly,based on the authenticity theory,sustainable development theory and community participation theory,the principles of tourism development under the protection of intangible cultural heritage are put forward,that is,the principles of authenticity,principle of innovation,principle of humanism and experiential principle.Based on these principles proposed specific steps and measures for tourism development under the active protection of intangible cultural heritage,mainly including following protective development principles,overall planning and development of intangible cultural heritage tourism resources,focusing on the cultivation of intangible cultural heritage inheritors,and selecting suitable tourism development model,increase marketing promotion,etc.