Illustration Design Of Cheng Si Qu Brand

Under the impact of computer digital technology,illustration art has been born.Brand illustration design has also given off new vitality in the era of rapid popularity of personal computers and mobile phones in the last 10 years.But there are few special brand in the market,which is in a development stage;Most illustrative applications are only a product application of a brand,and the products are mainly fast-selling and fast production.Among them,illustration only plays an additional value role to the products,and displays the decorative sense directly in the plane for visual communication.Commercialization and homogenization are everywhere.In order to conform to the trend and trend,carry forward the spirit of the times with reform and innovation as the core and promote excellent culture,the design of illustration in the new era should have more cultural connotation and connotation,and present the multi-cultural in a new way in various products through creative way.Therefore,the purpose of this study is to create the "orange song" brand illustration logo,study the emotional power of illustration,add digital media elements,and explore the identity and particularity from concrete to abstract,from to concrete from the graphics,and use rich color to shape the brand image,from the outer packaging,from the inner packaging,from the inner packaging to the outer packaging,from the inner packaging to the outer packaging,from the inner packaging,from the inner packaging to the outer packaging The optimization of product material brings more interest and wisdom to users,and tries to extend new possibilities on the basis of traditional visual recognition,to explore the diversity and expandability of an application different from the established mode and system.