New Paradigm Of Design Management:Production,Supply Chain And Radical Innovation

Design management thinking is a top-level system thinking,which is regarded as a strategic resource.It runs through the entire process,from planning,design,production,to the strategy of exporting products and services to the society.Nowadays,the old model of the industrial economy era is gradually being replaced by the new model of the information data era.Products that were once sold in a separate transaction management method are now delivered through network services,and the relationship between people and things has gradually developed.It is tedious and the problems faced by design are becoming more and more complicated.However,as a new subject,design management is generally researched in the academic world on the "skin" such as "brand visual image design","marketing",and "brand value".The emergence of a new paradigm in the design and management of the Xiaomi ecological chain can break the previous Panyu and focus on the new dimensions of "production","supply chain" and "radical innovation".The paper uses Xiaomi products and corporate ecological chain as a case,and traces the design and construction history of the future Xiaomi ecological chain system from its time sequence,and studies the important core issues of how the future Xiaomi ecological chain system will be constructed,so as to provide future designers with information A case of successful collaboration and promotion between system design and marketing management,technology and innovation.The main research contents of this paper are as follows:The full text adopts the structure of total points and total points,first explains the construction path and meaning of the ecological chain,and then comprehensively elaborates the operation system of the Xiaomi ecological chain from the three dimensions of production model change,brand management new ways,and radical design to promote organizational innovation.to sum up.The first chapter is mainly about the research background,research status,related definitions and innovationsThe second chapter focuses on sorting out the path and meaning of Xiaomi’s ecological chain construction,from the product ecosystem to the corporate ecological chain and then to the capital structure of its ecological platform.The first section mainly focuses on the multi-level ecological structure of product-enterprise-capital,the three-dimensional consumption pattern constructed from hardware-Internet-Internet of things,and the ecological chain kernel of Xiaomi Link-Synergy.The second section first describes the home ecosystem brought by Xiaomi’s smart hardware,which is a brand-new lifestyle,and secondly,it describes the cooperation between hardware and the Internet to form Xiaomi’s precise consumption ecology.The third section specifically introduces the core of the Xiaomi ecological chain,and its source meta-products: the positive feedback loop formed by mobile phones in the ecological chain system forms the shape of the ecology,and the cooperation model with clear rules establishes the cooperation structure of the ecological chain.Finally,the introduction the core of the collaborative innovation model of the Xiaomi Ecological Chain will lead to the explanation of the next three chapters.The third chapter mainly analyzes the changes in the traditional production model caused by Xiaomi’s design.After analyzing and introducing Xiaomi’s new production model-open innovation,production outsourcing,and "customization on demand",it discusses Xiaomi’s summary of the counterfeit chaos of weak domestic brand awareness.The reason for the elephant,finally analyzes the development path of each stage of the Xiaomi enterprise ecological chain and the role and influence of Xiaomi in it.The fourth chapter is a brand new form of brand management.The first is that Xiaomi has established a characteristic rice noodle community under the consumer-centric integrated marketing theory.The second is the explanation,analysis and comparison of the two production modes embodied by the billion-dollar gambling.Finally,the research on its direct supply system and optimized resource allocation.Chapter 5 mainly analyzes the innovation of the organization driven by radical design.In the analysis of the DNA construction path of the Xiaomi ecological chain family products and the operation mode of the innovative design organization behind the path,the design structure design of the design experience is focused on the design of the experience economy.The design organization focuses on changes in the design organization,and then analyzes the design as the driving force of the entire enterprise organization in the brand design strategy.Finally,summarize the whole process of the formation of the Xiaomi ecological chain and the synergy and hidden dangers of the ecological chain model.The complexity and dematerialization of design requires a more mature management method to help it escape from the aesthetic level,use a rational way of thinking,and cooperate with various professions,links,and departments in a purposeful and planned manner,and solve problems efficiently.,Making it a scientific organizational behavior,making the design process clearer and clearer,and the success of the "millet-style" is very meaningful in the breakthrough and innovation of the design management paradigm.