Jinhong Ceramic Glaze Color Visual Identification Design

In recent years,the Liling ceramic industry has aroused widespread concern and discussion in the society.Although the opening of the Porcelain Fair expands the market of Liling ceramics,the development of new media intensifies the competition of the market of ceramic,and makes the company’s brand in-differentiation has become obvious.Therefore,the company image design becomes particularly important.Moreover,the visual recognition design can directly show the company’s culture in the company image design.So,more and more ceramic companies hope to use visual recognition design to highlight their cultural characteristics.According to the present propaganda and theoretical researches of the visual recognition design of Liling ceramics company.Firstly,based on the SWOT analysis,Jinhong Ceramics Co.,Ltd.as the practical object,provided suggestions about visual recognition design to solve the problem and to enhance company image.Secondly the characteristics of Liling underglaze ceramics combines with the basic system and application system of visual recognition design,to establish a company image inside and outside consistently.Finally,the visual recognition design enhances the company image,and provides new ideas for the company.