| With the development of urbanization in China,the competition between cities is increasingly fierce.City image directly affects the city’s political,economic,social,cultural.tourism and other all-round development Therefore,how to spread good city image and how to tell good city stories through new media have been listed on the agenda of urban development.as the core city of the blue economic zone,Qingdao is very important in the economic development of shandong province.The Qingdao municipal people’s government attaches great importance to the city image communication.In the promotion of the work of Internet government affairs the new media platform of Qingdao government affairs has become the main force of the city image communication of Qingdao relying on the remarkable features of information authority,novel content and high efficiency.This article attempts to Qingdao government new media as the research object,using the theory of 5 w and agenda setting theory,new media to the Qingdao government affairs in the city image dissemination transmission media image and communication strategy on the content,the present study,in order to summarize the rule and experience,to provide reference for other city image communication practice.This paper is divided into six parts: the introduction mainly explains the research background and significance,literature review and research methods,The first chapter mainly summarizes the development o Qingdao government new media and city image,clarifies relevant concepts,sorts out the development process of new media platform and city image,and expounds the relationship between Qingdao government new media platform and city image communication.The second chapter mainly analyzes the political image economic image,cultural image and social image of Qingdao through the new media of government affairs,and demonstrates that the new media of government affairs plays an important role in the media image communication of the city.Based on the theory of agenda setting,the third chapter focuses on the strategies of Qingdao government’s new media to spread the city’s image,including giving play to the function of agenda setting to shape the city,choosing multiple topics to enhance the audience’s recognition of the city,and strengthening the media interaction to form the city’s image communication synergy.The fourth chapter mainly discusses the Qingdao government new media,the city’s image problems,countermeasuresand prospects of surrounding content construction operational mechanism,and the problem of media convergence is proposed to enhance the user viscosity,to increase social hot issues set,increase the depth of coverage,and strengthen the media cooperation countermeasures to enhance the Qingdao government affairs the spread of new media,in order to enrich the research content of city image,for other city image communication. |
