Research On The Development Strategy For Yanji Changbaishan Elderly Service Company

The impact of population aging on social development is becoming more and more serious,and the state is paying more and more attention to the development of the pension industry.Local governments at all levels have taken various measures,and issued a series of documents to support policies and improve the system and mechanism.In the current environment of large demand,wide radiation and high economic contribution rate in China,it also provides a better survival and development space for private pension institutions.From the perspective of choice,this paper takes Yanji Changbaishan elderly service company as the research object.First of all,this paper starts from the background and significance of the research,through a large number of theoretical and literature review as the basis,clear research ideas,research direction and specific research methods.Secondly,starting from the development and current situation of Yanji Changbaishan elderly service company,this paper finds out the root of the problems existing in the development of the company,and clarifies the causes of the problems,so as to lay a foundation for further analysis.Thirdly,this paper will use PEST and Porter Five Forces Model and other management tools to analyze the internal and external environment of Yanji Changbaishan elderly service company and its core competitiveness.At the same time,according to the results of environmental analysis,using SWOT analysis method of strengths,weaknesses,opportunities and threats,this paper lists SWOT matrix,compares and measures the feasibility of various strategies one by one,and determines the overall development idea of the enterprise.Finally,according to the basic principles of the development strategy,this paper plans the development goals,and formulates the specific implementation steps of the enterprise development strategy.At the same time,in order to ensure the effective implementation of the strategy,it puts forward a series of safeguard measures to evaluate,summarize and improve the implementation effect of the strategy.Finally determine to realize the overall healthy development of Yanji Changbaishan elderly service company in the form of "two steps".The first step(1-2 years),based on the advantages of the company’s current pension service,we should strive to improve the service level and pension occupancy rate,change the situation as soon as possible,realize capital return and turn losses into profits,and lay a solid foundation for further promoting the development of centralized strategy in the future.The second step(3-5 years),under the premise of sufficient funds,the company will actively promote the combination of medical care and elderly care services by using the differentiated competition strategy of " No one I have,I have excellent ".The third step(6-10 years),after creating a service model with local characteristics,by taking advantage of the brand effect,expand the company’s service projects,based on Yanji,and gradually open up new market layout,to achieve Yanbian Area counties and cities everywhere,Jilin Province,a number of chain stores.This paper,in order to meet the requirements of the new era,through a comprehensive study and analysis of Yanji Changbaishan Elderly Service Company,seeks to promote the strategic measures to promote the core competitiveness and sustainable and benign development of Yanji Changbaishan Elderly Service Company,to some extent,provide reference for the development of other similar elderly service companies.