Residents’ Subjective Well-being In Rural Tourism Destinations

With the rapid operation of new urbanization and industrialization,human beings have begun to shift from material satisfaction to their spiritual needs from the perspective of their own perception.Happiness is a measure of the spiritual dimension.The country incorporates the National Happiness Index into the policy "top-level design" system,which is intended to satisfy the value orientation of human pursuit of a better life,take the people’s livelihood-oriented development path,and share the fruits of national economic development.The tourism industry has leapt to the top of the world’s top five happiness industries as "the pursuit of happiness".Urban and rural tourism has begun to merge and alternate in the "melting pot" of the development of the times.With its unique"natural features",rural tourism has become the core habitat for the residents’ subjective happiness perception in tourist destinations.Subjective well-being has gradually become an important topic of academic research..Through combing through relevant domestic and foreign literature,it is found that there are not many studies on subjective well-being,and relatively few people in tourist destinations.The subjective well-being of residents in rural tourist destinations plays a very important role in building a harmonious and ecologically civilized rural tourism system.In view of this,this article selects residents of Qikou Town,Luliang City,Shanxi Province as the research object,starting from the perspective of subjective well-being,and studying the subjective well-being of residents in Qikou Town through a combination of questionnaire surveys and interviews,combined with social representations Theory and social social theory,using SPSS and EXCEL data statistics software to classify and explore the impacts and differences of the demographic attributes and social characteristics of the residents of Qikou town tourism destination,as well as the economic,cultural,natural resource perception and subjective well-being,and the following conclusions are obtained:1)The residents of Qikou Town are relatively happy with their life.2)Regardless of whether it is male or female residents,their subjective well-being is higher than the neutral level,different family structures,and different educational levels,,the more satisfied and happier residents will be;an income of less than RMB 500 There is a significant difference in happiness.It can be seen from the average that the higher the income,the stronger the happiness.3)Regardless of whether they are male or female residents,their life satisfaction and emotional experience are higher than the neutral level,and the intensity of life satisfaction and emotional experience is relatively high;age,family structure,and education level all have influence on residents’ life satisfaction and emotional experience Significant impact:the older the age,the more family structure,and the higher the education level,the more satisfied and happier residents are;the life satisfaction and emotional experience of residents with different incomes have a significant impact,and residents with incomes of more than 3,000 yuan have a similar income.There is a significant difference in happiness among residents below 500 yuan.It can be seen from the average that the higher the income,the stronger the happiness of residents.4)The degree of residents’ contact with tourists affects residents’ well-being.Qikou Town is in peak season.Residents’ participation and contact times have also increased.The greater the number of people in contact,the stronger the happiness of people.5)Whether born in a local area has significant differences in subjective well-being,and local students have a higher happiness experience than non-local born residents;whether to leave the local area has significant differences in subjective well-being,and the higher the happiness index of residents without leaving;economy,social culture and nature Environmental factors are related to residents’ subjective well-being.6)Tourism impact perception has a positive correlation with residents’ life satisfaction and emotional experience.The greatest correlation is the perception of natural environmental impact,followed by the perception of social and cultural impact of residents,and the smallest is the perception of economic impact of residents.