Publicity Study On Public Opinion Of The Chinese Socialist Youth League(1922-1925)

From 1922 to 1925,the Chinese Socialist Youth League took on the important task of leading the nation’s youth,making the forefront of public opinion and publicity,using a variety of methods to nurture youth growth,guide youth movements and unite power of youth.The domestic and abroad situation in the 1920 s provided the Chinese Socialist Youth League with the practical needs and possibilities to carry out public opinion publicity work.Classical Marxist writers,traditional Chinese culture and advanced Chinese intellectuals at that time provided theoretical references for the Chinese Socialist Youth League’s publicity thoughts.As the predecessor of the Communist Youth League of China,the Chinese Socialist Youth League assembled a group of young aspirants in its early years.The core figures of the Chinese Socialist Youth League’s public opinion publicity represented by Shi Cuntong,Yun Daying and Zhang Tailei,played the role of public opinion leaders and role models in response to the call of their times.Pioneers and the Chinese youth,as the central organ agency’s newspapers of the Communist Youth League of China,publicized Marxism-Leninism,analysed current affairs of the country and reported on youth movements,giving full play to its role as the main position of public opinion publicity.The main public opinion campaign,centred on Beijing,Shanghai and Guangzhou,focused on a number of youth groups,including workers,students and farmers,and used a variety of public opinion strategies to shape the image of young people,lead their thoughts and arouse their emotions.The publicity work on public opinion of the Chinese Socialist Youth League has a great historical contribution,but also has certain limitations.It provides references for the Communist Youth League of China’s contemporary course: adhering to the leadership of the Communist Party of China and attaching more importance to the power of public opinion leaders;adhering to the guidance of Marxism;combining theory with practice;focusing on youth groups;establishing ambitious ideals for youth;enhancing the effectiveness of publicity and uniting the power of youth in multiple dimensions.An thorough analysis of the publicity work on public opinion of the Socialist Youth League of China is conducive,to the development and innovation of public opinion publicity work,to the enhancement of the effectiveness of ideological and political education for the young,and to the better fulfilment of the Communist Youth Leagueof China’s role in organising and guiding the youth.