Research On The Management Of Dalian City Cultural Image Dissemination Under The Background Of New Media

This paper expounds the research background and significance,carries out basic research,summarizes the concept and significance of new media,urban cultural image and urban image management,this paper summarizes the research achievements of foreign and domestic famous scholars in the construction and communication management of urban cultural image,and expounds the mainstream theory.The author sums up and analyzes the achievements and problems in the management work in the process of spreading the cultural image of Dalian by the new media.At present,the main problems existing in the management of Cultural Image Communication in Dalian City under the background of new media are as follows: The management team is relatively weak,the way of government supervision lags behind,and the management of new media lacks unified standard,the main reasons for these problems are: The insufficient introduction and training of management personnel,the slow updating of supervision methods and the failure to form a regular evaluation and security mechanism.At the same time,the research field of vision has been further expanded,the advanced experiences of Beijing,Harbin and Xuzhou have been selected,and the problems in the management of the cultural image communication of Dalian City in the context of new media have been analyzed with strong pertinence,this paper puts forward some practices and enlightenments for the development of Dalian.Finally,this study combined with the previous research results,from the talent team construction,government supervision mode,public opinion guidance work and incentive guarantee mechanism four aspects of promoting Dalian urban cultural image management countermeasures and suggestions.Based on Dalian,this paper focuses on the practicability and operability of the optimization suggestions and highlights the regional characteristics of Dalian.At the same time,it also has universal reference significance for the communication management of urban cultural image under the background of new media in other regions.