A Study On Sense Of Place And Its Influencing Factors Of Lifestyle Tourism Immigrants In Rural Tourism Destinations

With the rapid development of China’s economy,in recent years,in order to pursue another lifestyle,the number of immigrants who have migrated to certain types of tourism destinations has gradually increased."Lifestyle tourism immigration" has become an important form of population migration in China.Sense of place can reflect the special human-land relationship between the subject and object of tourism activities,and plays an important role in the development of tourism destinations.But at present,most scholars in China research on sense of place mainly by tourists and residents,and rarely involve the sense of place of lifestyle tourism immigrants.Among the many immigrant destinations,rural tourism destinations have become one of the most popular destinations in China.Based on the above,this article uses the literature about lifestyle immigration included in the English database of Web of science,uses Citespace to draw a map of keywords that reflects its research hotspots,defines the concept and characteristics of lifestyle tourism immigration,and uses Hubei Sumadang,Lichuan City,Enshi As an example,uses tools SPSS22.0 and AMOS24.0to analyze the data on the basis of field interviews and questionnaires,so as to explore the feature of their sense of place and its influencing factors.The research results are as follows:(1)The lifestyle tourism immigration is defined as “ immigrants who temporarily move to a tourist destination that symbolizes a certain quality of life for a regular or irregular period and are mainly consumption-oriented due to various motivations.” The type of immigration Including tourism retired immigrants and unretired vacation immigrants,the residence time is 1-6 months and 6-12 months.(2)Through descriptive statistical analysis,the group is summarized in terms of gender,age,marital status,number of children,education level,occupation,monthly income,whether there is urban housing,settlement form,place of origin,residence time,housing type.According to the statistics of the average values of all dimensions,it is found that the lifestyle-oriented tourist immigrants in the Sumadang area of Enshi have a stronger overall sense of the place.(3)Influencing factors of sense of place: Through one-way analysis of variance,it is found that there are significant differences in the five demographic variables of gender,whether the original place of residence has a house,place of origin,residence time,and type of house.The dimensions of the local sense of lifestyle-based tourist immigration in Sumadang are divided into local attachment,local identity,and local dependence.The main factors affecting its sense of place include five factors: natural environment,living function,living atmosphere,community relations,and tourism participation.Among them,tourism participation has a significant positive impact on their local identity and local dependence,and has no significant impact on their local attachments.Other non-demographic variables have significant effects on the three dimensions of sense of place.Based on the above research conclusions,this article puts forward the corresponding management inspirations,that is,based on the perspective of "local sense",continuously paying attention to the emerging tourist immigrant groups;focusing on the creation of "rurality" to ensure the sustainable development of rural tourism destinations.