Research On The Ideological And Political Education Of Ethnic Minority Rural Human Consumption

Human consumption is a kind of ceremonial consumption to establish and maintain good interpersonal relationship in a certain social and cultural background.It is a process of material and emotional communication.The villagers’ human consumption activities are influenced by the internal human concept and the external human atmosphere and so on.Ideological and political education is a purposeful and planned social practice to develop and educate people with advanced ideology.The research on the ideological and political education of the ethnic minority groups’ rural favor consumption is beneficial to guide the villagers’ favor consumption activities with advanced ideology,promote the formation of a healthy favor consumption atmosphere in the countryside,and promote the smooth development of rural revitalization.Based on the in-depth interview and observation of the villagers in an ethnic minority town in enshi,this paper makes a physicochemical study on the phenomenon of human favor consumption in this town,dialectically analyzes the rationality and existing problems of human favor consumption,thinks about the causes of the problems in human favor consumption,and puts forward some targeted improvement measures.As the local human culture contains profound national culture,the research also pays attention to the local characteristics of human customs,combined with the national characteristics of human customs analysis.The research found that the minority rural favor consumption is constantly changing,the villagers’ favor consumption concept began to diversify,the favor consumption content gradually diversified,the favor consumption object began to multiplex,the favor consumption pattern gradually became the money,the favor consumption influence gradually expanded.The influence of human consumption is twofold.On the one hand,it attaches importance to the maintenance of emotions,can inherit national culture,and can maintain rural harmony.On the other hand,there are also cognitive biases,confusion of ideas,the destruction of folk customs,the breeding of disguised corruption,increasing the pressure of the villagers.The problems of villagers’ favor consumption are mainly caused by the influence of traditional values,the weak consciousness of political rule of law and rules,the impact of foreign pluralistic thoughts on traditional values,the insufficient guidance of the party and the government on favor consumption,and the insufficient supervision of party members and cadres.There are several countermeasures to optimize the ideological and political education of ethnic minority rural favor consumption: first,strengthen the guidance of core values;Ii.Cultivate excellent rural culture;Third,the rule of virtue and the rule of law;Give play to the exemplary leading role of party cadres.