Research On The Competitive Strategy Of Q Company In China’s Safety Emergency Market

China’s economy continues to develop rapidly,the society has great internal demand for safety production and urban safety development,which expands the demand for special products and services of safety industry.In the vast market space and huge growth power,Q company uses its own technical advantages in high-precision positioning to develop personnel positioning safety management equipment to meet the market demand and grow smoothly.However,in the rapidly changing market environment today,Q company,which has taken shape,wants to continue to grow and not be eliminated by the market environment,It is urgent to reexamine the company’s development strategy.This thesis is based on such a realistic demand,on the basis of fully expounding various strategic objectives in the development of the enterprise,gives the strategic planning of target agglomeration adopted by Q company in the future development.This thesis is divided into six chapters.The first chapter introduces the research background,significance,logical framework and research methods of this thesis.The second chapter introduces the basic concept of safety emergency market,enterprise strategy and strategic analysis tools.The third chapter analyzes the internal environment of Q company,such as the general situation of operation and the existing resources.The chapter analyzes the external environment of Q company,such as the market environment and main competitors,analyzes the macro environmental factors such as politics,economy,society and technology by PEST model,analyzes the safety emergency market by using the five forces model,and determines the self-positioning of Q company.The fourth chapter analyzes the strengths,weaknesses,opportunities and threats of Q company by using SWOT model.In the fifth chapter,through the feasibility of total cost leading strategy,differentiation strategy and target aggregation strategy,the target aggregation strategy of the company is determined.The sixth chapter describes the implementation methods of Q company’s competitive strategy and the monitoring and guarantee measures for the implementation of the strategy.The focus of this thesis is to take Q company as an example,from the perspective of combining theory and practice to explain how to implement the target aggregation strategy for small and medium-sized enterprises,so as to become the real leader of market segmentation.This provides a good practice example for professional scholars and management practitioners.At the same time,through the analysis of Chinese high-tech private enterprise Q company,according to the characteristics of Q company’s own conditions and market environment,the most suitable competitive strategy for Q company’s sustainable and stable development is formulated.The research results of this thesis not only have great practical significance for the future development of Q company,but also have great guiding significance for the continuous development of China’s private enterprises.