Study On The Guiding Mechanism Of Internet Public Opinions Of The University Students In The Time Of We-media

As for the state colleges and universities train highly qualified professionals and community organizations and think tanks and social development of the country, has always been the focus of attention of network public opinion.Compared with the ordinary Internet users, college students Internet users have higher quality, active thinking and keen insight,Some of their point of view it is easy to cause the attention of society, to a certain extent even can cause and trigger social conflicts,This kind of situation we called the university students’ network public opinion. University students’ network public opinion to some extent influence the formation and development of social public opinion. So, understand and grasp the university network public opinion trends, discover coping mechanisms and guide public opinion in the network, establish a sound mechanism for network public opinion universities, colleges and universities to maintain stability and development, building a harmonious cultural environment of the campus network has important theoretical and practical significance, this is the information age gives a new and important task of universities.Through the concepts and meanings associated with the network of public opinion carried out and proposed the concept of college students network public opinion, defines the connotation of college students network public opinion to determine the object-guided; Then through the analysis of features of network public opinion of College Students; Then by means of questionnaire survey and case study,Combined with field investigation about the present situation of college students’ network public opinion and guide the work of are analyzed and summarized,Found the problems of college students’ network public opinion guide and why;Finally according to the characters of the root of the problem, college students and college students the characteristics of the network public opinion,Combined with the principle and method of ideological and political education,Through the establishment of public opinion collection integrated mechanism, regulation and respond to treatment of mechanisms to improve university students’ network public opinion guidance。Innovation research is from the perspective of the ideological and political education and psychology of learning theory and knowledge,media, sociology and other disciplines of college students network public opinion research; empirical investigation and analysis of the current situation of college students revealed a network of public opinion, causes, and laws change; through research to establish a network of public opinion boot mechanism of college students.