Research On The Financing Order Of Ski Resorts

In the 2022 Winter Olympic Games and encourage the development of the ski industry related policies,China’s ski industry ushered in unprecedented development opportunities.Ski tourism resorts are at the heart of the ski industry,and the development of the ski industry must be based on ski resorts,which are associated with ski equipment manufacturing and ski construction,and ski training,ski hotels,and ski recreation.From the current stage of development,China’s ski resort is in the key period of upgrading development,facing the improvement of ski resort quality,adjust the ski resort scale structure,to create a series of worldclass famous ski tourism resort and a series of financial needs,but the ski resort due to large capital investment,long recovery cycle,investment risk,there are generally difficult to finance the problem,choose the appropriate financing strategy,to promote the ski resort rely on their own capital operation and external capital investment into a virtuous cycle of the development of ski resorts has real significance.Domestic literature on the financing of ski resorts is relatively small,and studies that have focused on this issue should focus on the description of the phenomenon of financing difficulties of ski resort enterprises,without further exploration of the causes of financing difficulties,ways to solve the financing problems,the development direction of ski resort enterprise financing and other issues.In this paper,we will study the financing method of ski resorts based on the financing optimization theory,industrial integration theory and tourism land life cycle theory,and fully analyze the financing characteristics of ski resorts.First of all,the development stage of China’s ski resort financing model is divided,in order to clear the development of the ski resort financing model of the development of the veins,from the main investment and financing method of two angles to analyze the current situation of China’s ski resort financing,and then through the tourist attractions,tourism complex,tourism characteristics of the town comparison analysis summarizes the characteristics of China’s ski resort financing.Considering the differences in the financing strategies of different types of ski resorts,this paper classifies ski resorts into resort-type,sport-type and medium-sized ski resorts based on the criteria of snow track area and tourist resort reception capacity,and then uses the fuzzy hierarchical analysis method to derive the preferential financing methods of resort-type,sport-type and medium-sized ski resorts,and introduces the concept of corporate financing capacity to explain the reasons for the differences in the preferential financing methods of the three types of resorts,and finally applies the case of Wanlong Ski Resort to verify the findings of the paper.The conclusion of this article through research and analysis is: the financing order of the resort ski resort are endogenous financing,bank loans,financial leasing,direct investment absorption,asset securitization financing;the financing order of the sports ski resort are bank loans,endogenous financing,financial leasing,private equity financing;the financing order of the medium-sized ski resort are endogenous financing,direct investment absorption,financial leasing,bank loans,private financing.Differences in the financing capacity of enterprises lead to differences in the financing priorities of different types of resorts,and the financing capacity of ski resort enterprises is influenced by the size of the enterprise,asset collateralization capacity and profitability.The stronger the financing ability,the more diversified the financing options for ski resort enterprises,enterprises can fully consider the cost,risk,speed and other factors of different financing methods to formulate a more scientific and reasonable financing strategy.