Research On The Guidance Of College Students Values Under The Trend Of "Pan Entertainment"

Driven by market competition and media technology,entertainment has gradually spread beyond its own boundaries to all fields of society,and has developed into a kind of ideology.The emergence of the "Pan Entertainment" not only brings confusions of evasion from entertainments,but also attracts the attention to value crisis.The ideology and value content of "Pan entertainment" with consumerism,hedonism and nihilism have penetrated into all aspects of social life,especially in the media culture environment featured by information technology.The trend of "Pan entertainment" advocates using entertainment values to guide,deconstructing or denying other values,which has a negative impact on the cultivation of socialist core values and the construction of correct values for college students.It is not only a theoretical issue to explore the manifestation,value characteristics of "Pan entertainment" trend and cultivation of College Students’ values,but also practical need to unite social value consensus.Education of college Students’ value is an important part of ideological work and political education in China.Although college students have noticed some of the phenomenon of "Pan entertainment",due to the coexistence of social multiple values,the relatively lagging of school value education,the long-term impact of media entertainment culture,and the variety of College Students’ values,the shaping of College Students’ values is still vulnerable under the negative impact of the trend of "Pan entertainment".Through empirical investigation,this paper finds that the trend of "Pan entertainment" dispels the mainstream value identity of some college students,which leads to some problems of different value levels,such as lower sense of social responsibility,material desire of self-worth concept,cultural and historical nihility,fuzzy moral cognition,and vulgar aesthetic taste in the process of shaping values.Therefore,it is necessary to critically reflect on the trend of "Pan entertainment" and lead the correct values of college students.First of all,we should establish a healthy identification system in socialist dominant values.Second,we should cultivate college students’ correct social values,self values,cultural values and moral values from multiple aspects.Thirdly,the media should make efforts to create a higher-qualified cultural product,strengthen the construction of College Students’ network ideological position,and create a good ecological environment of media value.Finally,college students should strengthen their self-education,take the initiative to improve their cultural accomplishment,and consciously resist the negative influence of "Pan entertainment" ideological trend.Only through systematic,comprehensive and coordinated value education and guidance,can college students form correct value judgment and value choice in the complex and diverse entertainment cultural environment,and finally get away from the disaster of “Pan entertainment”.