Research On Content Marketing Strategy Of B Vocational Education Institutions

With the great continuous development of China’s education,many vocational education machines have entered the market one after another,.A large number of vocational education institutions have encountered marketing bottlenecks,and are facing the double test of competition environment and market environment.As they are more and more demanding in terms of school running conditions,teachers and teaching level.How to expand new customers,how to maintain a harmonious communication environment with new and old customers,and how to make the most of its efficiency are the urgent problems for many small and medium-sized enterprises.Vocational education institutions are also faced with imperfect marketing strategy,single marketing means,backward marketing concepts,customer service system is not perfect,affecting the healthy development of enterprises.In the face of the problems existing in the content marketing process of vocational education institutions,this paper combines the analysis of content marketing related theories,market environment and the current situation of vocational education institutions,takes B vocational education institutions as an example,studies the content marketing strategies of B vocational education institutions,And application case studies,interview and literature research methods to the current situation of content marketing of B vocational education institutions The author makes a full exploration and analysis,and thinks that the current B vocational education institutions do not take into account the different channels for different audiences to obtain information when making strategies.From the user’s point of view,the construction of network platform is not perfect and many other marketing situation and content marketing strategy of B vocational education institution in combination with the actual business situation of B vocational education institution.Finally,in view of the deficiency of B vocational education institution in content marketing strategy,it puts forward reasonable suggestions and expects to give some participation to other vocational education institutions in the same industry Photograph comparison.