The Research On The Development Strategy Of GL Education Enterprise

The employment pressure increases,China’s real economy in the winter,country advocates continue education of good policy,one’s deceased father grind training industry experienced years of steady development,will usher in unprecedented strategic adjustment,under the request of the development of emerging technologies and diversity training,one’s deceased father grind training market pattern of "big market,regional" scattered potential facing reform,many training institutions not only faces the threat of competitors,and to face the challenges of the only economic era.As one of the largest and most well-known postgraduate entrance examination training institutions in Shandong province,GL education group was founded in 1997.The company has been focusing on the postgraduate entrance examination training industry,and has experienced the decline in performance and the winter of the education industry.However,with its unique courses and one-stop service,GL education group has made steady progress.However,how to maintain the leading position in the new environment and how to defeat competitors in the "reshuffle period" are important issues related to the development of enterprises.Therefore,it is necessary and urgent to study the development strategy of GL education group.This paper analyzes the internal and external environment of GL education group from the perspective of enterprise strategy theory,using PEST model,five forces model,SWOT model and other analysis tools,summarizes the external threats and opportunities faced by the development of GL education group,summarizes the internal advantages and disadvantages,and combines the group’s vision and current situation to plan its future development strategy and how to ensure it The implementation of the strategy puts forward reasonable suggestions,so that it can transform external threats into challenges,resolve internal conflicts as the driving force,optimize strategic planning,and always maintain strong growth vitality.It is found in the analysis that GL education group has a good development prospect.Enterprise external environment is relatively ideal,education training market prospects,the support of national policy,economic development,promote new technology,combined with the company’s own brand advantage,high-quality teachers,the advantage of marketing and profit model,while facing the competition in the industry and new threats such as the impact of technology on the traditional training mode,but the enterprise can improve the management mechanism,adjust the business structure,change the marketing idea to make up for the inadequacy of their own,therefore,GL education group has great development potential.According to the environment of the enterprise and the status quo of the enterprise,this paper plans the development strategy of the enterprise from the three aspects of the overall development strategy,the business layer strategy and the functional layer strategy.Adopt the growth development strategy,market penetration as the main,product development as the auxiliary,and put forward suggestions on how to implement the market penetration strategy.GL education group,long-term focus on centralized advantage exploit market,and to open up new markets is not only deal with at the present stage of the pressure of competition,the development direction of the future,the company can take togive priority to the development strategy of differentiation,differentiation,the course system of comprehensive,unique style of training,different value-added services makes every effort to do it in some ways unique in the industry.In order to achieve the goal of differentiation,enterprises make full use of brand advantages to launch unhomogeneous products in the homogeneous market,adopt multi-level and diversified marketing strategies,and functional departments do their best.In order to ensure the smooth implementation of strategic planning,enterprises need to take a variety of safeguard measures to protect them.Improve the service concept,improve the service consciousness,think what students think,constantly improve the quality of service;Perfect the brand construction,solidify the brand through the alliance between enterprises,attract talents to join and add value to the brand;Flexible response to market changes,in the current stage of the rise of the Internet to actively explore the online market,the use of price war,service war,online and offline market diversification.With the recovery of the domestic economic environment,the reform of the education system,people’s demand for continuing education surges,and the market prospect of postgraduate entrance examination training is broad.Although GL education group encounters various problems in the development process at the present stage,as long as it clearly defines the market positioning and development direction,and actively carries out reform,it is bound to achieve long-term and stable development.