Research On The Influence Of "Short Video" On Ideological And Political Education Of College Students In The New Media Era And Countermeasures

With the continuous development of Internet technology and the popularization of mobile devices,"short video",a new type of communicator,has come into the public eye,and various new "short video" platforms have also risen rapidly.The refined content of "short video" satisfies the fragmented and fast food browsing needs of the public,and the new communication modes enrich people’s visual and auditory experience,all of which promote the cracking development of "short video" and realize the penetration diffusion of users.In the process of the rapid development of "short video",users are no longer passively watching but actively participating in video creation,thus strengthening the sharing and dissemination of videos.The "short" and "fast" features of "short video" greatly satisfy people’s fast pace of life,which is widely used and popular.It also has an important impact on the life and study of college students,and even changes their way of life to some extent.Therefore,the influence of "short video" on college students’ thoughts and the role of "short video" in ideological and political education are in urgent need of further research.The rapid popularization of "short video" has had an important impact on college students’ ideas,values and cognitive modes.On the one hand,"short video" has exerted a positive influence on the thinking of universities.First of all,"short video" expands the learning channels of college students.The application of "short video" in teaching is conducive to students’ understanding and memory.Secondly,the application of "short video" breaks through the time-space restriction of teaching and effectively expands the communication space between teachers and students.Third,"short video" is timeliness,which can help college students quickly understand current affairs and politics.Thirdly,the dissemination of positive information in "short videos" can promote college students’ understanding and grasp of current affairs and hot issues.Finally,college students can show themselves in the "short video",which is helpful to build up self-confidence.From the above positive effects,it can be seen that "short video" is beneficial to improve the form and mode of ideological and political education,and expand the breadth and depth of ideological and political education content.On the other hand,"short video" also has a certain degree of negative influence on college students’ thoughts.First of all,the phenomenon of "pan-entertainment" in "short video" increases the difficulty of ideological and political education of college students.Secondly,the playing mode of "short video" leads to lazy thinking of college students.Thirdly,the extreme remarks in "short video" affect the judgment of college students.Again,"short video" affects college students’ real social interaction.Finally,the sales model of "short video" leads to impulsive consumption of college students.It can be seen that "short video" fully integrated into the ideological and political education of college students is still facing severe challenges.How to better integrate "short video" into ideological and political education,to cope with the challenges brought by "short video" to the ideological and political education of college students,the author gives the countermeasures from the following aspects.First,strengthen the governance and supervision of "short video" platform.Clarify the relevant industry laws and regulations,improve the supervision and audit system of relevant departments.Secondly,strengthen the establishment and cultivation of college students’ correct values.Enhance students’ core value subject consciousness,legal consciousness and rational thought,strengthen the combination of theory and practice,and cultivate the feelings of home and country.Finally,colleges and universities effectively combine "short video" with ideological and political education.Construct a new interactive platform of "short video" between teachers and students,use "short video" to strengthen the patriotic feelings of college students and expand the channels of ideological education."Short video" has unique advantages and brings new opportunities for the innovation and development of ideological and political education in universities.However,due to its own limitations and lack of supervision and governance,it also brings great challenges to the development of ideological and political education.We need to continue to explore and explore,in order to maximize the application of "short video" in ideological and political education.